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The Perfect Start-Up: Positioning a Brand for Success

Imagine you have a great idea for a new product or service. The business plan is written and the profit potential looks promising. The brand name is memorable, the target audience has been identified and the distribution channel has been established.

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It's the Brands, Stupid.

It appears Sears shoppers can be members. Eddie Lampert, Sears Holdings' chairman and CEO, told us so in a letter attached to the company's recent results. The letter says his membership program is "continuing to gain traction with our members as members engage in all aspects of our program.

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Consumers Positioned to Rule in 2017: Marketing to consumers is vital

From advertisers’ perspective, capitalizing on Facebook might seem easy, but sound marketing plan still necessary

2017 is designated as the year of the consumer. Marketing to consumers is more important than ever. Go back a few decades and manufacturers ruled the roost.

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Digital vs. Traditional Marketing: Strategize first, then advertise

With so many media options, it’s difficult to know where to spend ad dollars with a comprehensive plan. Digital vs. traditional marketing decisions face us daily.

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