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Five Influencer Marketing Tips for 2023
Influencer marketing is nothing new. In fact, it dates to the 18th century. But it’s evolved greatly, and you may need an influencer marketing agency to navigate the new reality. Today, influencer marketing is the word on the street throughout the social media world.
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Advertise During a Recession?
Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.
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Bud Light Violates Core Positioning Principles
Set the politics aside. Forget your values for just a moment. Bud Light’s marketing fiasco reminds us that violating positioning principles can cost you a lot more than advertising dollars.
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5 Cheat Codes from a Google Ads Agency
If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.
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How a UX Design Agency Impacts Your Greatest Marketing Tool
These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.
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Podcast promotion isn’t just entertainment, it’s marketing.
If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television. Yet if you think you’ve exhausted available marketing tactics, you’re only just beginning.
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Differentiate or Die by AI
One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare. ” The technology bubble was about to burst, and changes to our way of living and thinking due to the 9/11 disaster were just around the corner.
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Advertise Responsibly®
After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign you created that conflicted with your morals?”
My answer was easy and without hesitation. “No.
Market Positioning and the Context Filter: Stanley vs. Kodak
In a recent planning session for our 50th anniversary events, I was surprised to learn that our senior project manager had specified a Stanley mug for our kickoff celebration swag bag. I’m a Yeti fan, so this choice raised my curiosity. I might have even expected Hydro Flask.
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How to Critique Super Bowl Commercials
Every year, friends and family ask me if I watch Super Bowl commercials differently because I’m in the ad business.
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