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Positionist Picks: 2010 Super Bowl Ads
Most Super Bowl Ads Fumble Great Positioning Opportunities
Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.
Fifty Years of Positioning: the 2010s
Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.
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2012 Super Bowl Ads
Winning Ads of Super Bowl XLVI
Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.
'You Matter' to Leading Local Health Plan Provider AultCare
Stark County health plan provider does everything it can to keep costs low and quality high; 'You Matter' is much more than just a slogan. Since its inception in 1985, AultCare hasn't strayed one iota from its original single-minded focus.
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It's Time to Trust the Cloud
For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud. Those who leverage the cloud understand its power and advantages — many to the point of having a cloud marketing strategy.
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Freshness, Flavor Keep Customers Coming Back to Muggswigz
Coffee shop has earned local, regional and national accolades; owner has traveled the world to bring the best in coffee back home to Northeast Ohio. It doesn’t look like Alex Haas will need to implement his fallback plan after all.
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Experience, Quality Work Keep Custom Auto Body Shining Like New
Independently owned Stark County company has put more than 75,000 Northeast Ohio cars and trucks on the road again by mastering the art of auto body repair.
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The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time. Hewlett-Packard co-founder David Packard famously said, “Marketing is far too important to leave to the marketing department.
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CSE Federal Credit Union Puts the "Local" in Banking
Stark County credit union employs nearly 130 people at four locations, issued $110 million in local loans in 2018 and is evolving with ever-changing member needs. Inside its branches, in promotional materials, on social media channels and throughout our community, CSE Federal Credit Union pushes the message, “Bank Local.
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Google Punishes (And Rewards?) AI-Generated Content
Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.
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