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The Perfect Start-Up: Positioning a Brand for Success

Imagine you have a great idea for a new product or service. The business plan is written and the profit potential looks promising. The brand name is memorable, the target audience has been identified and the distribution channel has been established.

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Tradition, Consistency & Creativity Drive Biery Cheese's Success

Family business' cheese sold nationwide, and in 23 countries; employs 500 locally. When Norman F. Biery founded the business that would become Biery Cheese in 1929, he was working hard to get his family through the Great Depression.

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Innis Maggiore's Big Three: "You-Better-Get-These-Done" Website Positioning Items in 2015

Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.

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Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List

It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.

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2024 Super Bowl Ads Winners and Losers

If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials. Along with a crazy overtime Chiefs’ win, the ads also provided plenty of chatter at our watch party.

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Visualizing Your Brand Perception with a Positioning Map: Part 1

Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products. It's interesting to note that visual thinkers, people who describe thinking in pictures, are thought to represent about 60%-65% of the general population.

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Blogging Your Corporate Positioning Strategy

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far from accurate. Blogs are alive and very well, especially as a means to communicate a company's corporate positioning strategy.

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Vern Dale’s Approach to Business as Refreshing as its Water Solutions

Family-owned Canton company’s quality equipment, products and customer service have made it a leader for more than 60 years. The crystal-clear water from Vern Dale’s Water Center systems is refreshing. So, too, is the way this leading water treatment company conducts its business.

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Taste Keeps Canton Coming Back to Johnnie's Bakery

Local bakery’s made-from-scratch treats with zero preservatives separate it from the crowd; hard work and dedication keep business rising. Baking has been in the Berkshire family’s blood for nearly 75 years. Jim Berkshire, owner of Johnnie’s Bakery, grew up in the bakery’s Canton location at 109 Wertz Ave. NW.

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Canton Brewing Co. Borrows from the Past, Keeps an Eye on the Future

Stark County brewery, with roots dating back to 1883, is right at the center of the ongoing revitalization of downtown Canton. Canton Brewing Co. 's success is built on living up to a rich tradition.

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