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Right Products, Services & People Help Ziegler Tire Gain Traction

Stark County family business is one of the largest independent tire dealers in the nation; has sold Firestone tires longer than any other dealer. It will come as no surprise to many Stark County residents that Ziegler Tire, headquartered at 4150 Millennium Blvd.

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Vern Dale’s Approach to Business as Refreshing as its Water Solutions

Family-owned Canton company’s quality equipment, products and customer service have made it a leader for more than 60 years. The crystal-clear water from Vern Dale’s Water Center systems is refreshing. So, too, is the way this leading water treatment company conducts its business.

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Is Mobile the Future of Position Marketing?

The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.

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Please Pass the ... All-Purpose Sauce?

Quick! What's A. 1. ? (You answered, "Steak sauce. ")

Quick! Name a steak sauce. (You said, "A. 1. ")

Positioning marketing theory calls this "equivalence. " Steak sauce is A. 1. ; and A. 1. is steak sauce.

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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love

Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.

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CTV Advertising – Can It Be Your New Marketing BFF?

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality. According to Statista, in 2023, 88% of US TV households have at least one internet-connected device.

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Fish Or Cut Bait In Product Naming

Products come and products go. The same goes for product naming.  Whether the consumer gravitates to particular products has everything to do with positioning, the quality of the products' differentiation and the perceptions associated with them. Perceptions begin anywhere the consumer encounters the product.

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Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List

It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.

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Harrison Paint Thrives on Making Others Look Good

Company’s products protect and beautify surfaces throughout the Midwest; new Belden Village design center showcases products. When brothers and business partners Mark and Patrick Lauber heard of the opportunity to take over Harrison Paint in 2000, it seemed like a perfect situation. There was just one minor issue.

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2012 Super Bowl Ad Survey Reveals Readers Liked Car, Truck and Flower Ads

Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl TV commercials, and especially to all who commented and voted in our 2012 Super Bowl ad survey.

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