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It's Time to Trust the Cloud

For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud. Those who leverage the cloud understand its power and advantages — many to the point of having a cloud marketing strategy.

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Positionist Picks: 2010 Super Bowl Ads

Most Super Bowl Ads Fumble Great Positioning Opportunities

Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.

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Social Media Communication: Social Is Anything But

It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver. Most times there isn't one.

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