Our teams of specialists offer talents in positioning strategy, digital marketing, design, marketing communications, public relations, content marketing, social marketing, web development, software/application development and more. Meet the Innis Maggiore family!
President | CEO
"Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night."
Principal | COO
"Let's cut through the cute and clever and get to the heart of what we do: position our clients for success!"
Principal | Administration
"Handling the finances requires attention to detail and a determination to see things through. Like the jigsaw puzzles I work on with my mom, sometimes it's frustrating, but no problem or challenge is insurmountable."
Principal | Strategy
"I've always enjoyed sculpting. Like an image trapped inside a block of marble, every company or brand has a differentiated purpose hidden inside it. I help clients picture their idea and carve away until it's set free."
Principal | Key Accounts
"Design is an adventure. Every day you go someplace you haven't been before."
"To me, family is about working hard, playing hard and enjoying time spent together. In my home away from home, I wear many hats, pitching in wherever I'm needed. The payoff is fulfillment and collaboration with coworkers who are friends."
Creative Director | Web
"If you do not continue to learn, you will be left behind. This is especially true in my career, more today than ever. I am grateful to be surrounded by talented professionals who push one another to excel and succeed."
Director of Client Services
"I approach advertising from a coach’s mentality. I study my competitors, identify their weaknesses and put together the right game plan and talent to win."
"A good encounter always starts with a smile. It can make your entire day a little better. I bring this attitude with me to every interaction I have with associates and clients."
Director of Media Services
"For all the wonderful things that have happened to me in my life, the greatest of all never included me being comfortable. The same is true in media. If comfortable is where you want to be, you'll miss out on all of the changes in behaviors and ways to speak to the hearts and minds of end users."
Senior Web Developer
"As an avid gamer, I know how exciting it is to make it to the next level. That’s why I make it my mission to build amazing websites and software for our clients to help them achieve a new high score."
"Public relations is defined as the practice of developing mutually beneficial relationships between an organization and all key stakeholders. I align myself with clients to develop strategies and tactics to make that happen for them."
"Not all those who wander are lost; through artful design, I can guide you along the path to discover your brand's personality."
Executive Creative Director
"I hear and see things that aren't there. Luckily, I use them to make commercials and ads, and fortunately understand that positioning makes coming up with ideas easier (something I readily appreciate)."
Digital Marketing Analyst
"Winston Churchill said it best, However beautiful the strategy, you should occasionally look at the results."
Associate Creative Director
"I am a Disney fanatic, cake/cupcake/cookie artist, musical theatre enthusiast and crazy cat lady. I bring a sprinkle of pixie dust, sugar, joy – and maybe some incidental cat fur – to all of my design projects."
"There are pros and cons to every decision we make; my aim is to maximize the pros and minimize the cons."
Senior Project Manager
"I’m passionate about planning, from my son’s birthday party to the weekly grocery list. As a project manager, I use my skills to ensure clients’ expectations and goals are met — on time and on budget."
"I’m obsessed with being outside. I love to run and hike, go tent camping and travel. Being outside refreshes me and helps me be creative."
"I'm passionate about discovering big ideas - the core message of your company that is both radically unique in your market and highly relevant to your customers. My specialty is communicating this differentiating idea clearly and simply to your prospects."
Senior Art Director
"I believe life is all about the little things … like our furry friends … and dessert … and the details around us that only artists realize exist."
Senior Account Supervisor
"I think of myself as the CRO - Chief Relationship Officer. I’m great at building relationships with my clients, and becoming their brand champion so their voice and position always remain consistent."
Director of Web Development
"Years of coaching baseball have taught me you have to start with the fundamentals. Seeing and understanding comes first. Then positioning, strategy and tactics follow."
Senior Web Developer
"I look at programming from the angle of solving a puzzle: Clients provide the pieces, and then I assemble them to help accomplish their vision."
Project Manager | Digital
"Outside of work, I can be found performing or working behind the scenes in local theatre productions. In both digital marketing and theatre, it is beautiful to see different people with unique talents come together for a common goal."
Digital Marketing Strategist
"I consider myself a consumer-behavior enthusiast. Digital marketing allows us to lead, monitor and analyze the consumer’s path to purchase."
"I execute strategy through web development to help clients conquer their objectives, just like in the strategy games I enjoy in my spare time."
"I coach baseball and soccer, so working as a team is important to me. Everyone doing their job well and collaborating together makes for great results."
"I thrive on building great solutions from scratch and improving system processes and efficiencies. In my free time, I enjoy every moment with my wife and kids."
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.
Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.
The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.