Our teams of specialists offer talents in positioning strategy, digital marketing, design, marketing communications, public relations, content marketing, social marketing, web development, software/application development and more. Meet the Innis Maggiore family!
President | CEO
"Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night."
Principal | COO
"Let's cut through the cute and clever and get to the heart of what we do: position our clients for success!"
Principal | Administration
"Handling the finances requires attention to detail and a determination to see things through. Like the jigsaw puzzles I work on with my mom, sometimes it's frustrating, but no problem or challenge is insurmountable."
"I've always enjoyed sculpting. Like an image trapped inside a block of marble, every company or brand has a differentiated purpose hidden inside it. I help clients picture their idea and carve away until it's set free."
Principal | Key Accounts
"Design is an adventure. Every day you go someplace you haven't been before."
"To me, family is about working hard, playing hard and enjoying time spent together. In my home away from home, I wear many hats, pitching in wherever I'm needed. The payoff is fulfillment and collaboration with coworkers who are friends."
Creative Director | Web
"If you do not continue to learn, you will be left behind. This is especially true in my career, more today than ever. I am grateful to be surrounded by talented professionals who push one another to excel and succeed."
Director of Public Relations
"Working with powerhouse brands such as Microsoft, Liberty Mutual, Expedia and Amazon has honed my ability to help clients stand out among the competition. "
Director of Client Services
"I approach advertising from a coach’s mentality. I study my competitors, identify their weaknesses and put together the right game plan and talent to win."
"A good encounter always starts with a smile. It can make your entire day a little better. I bring this attitude with me to every interaction I have with associates and clients."
Director of Media Services
"For all the wonderful things that have happened to me in my life, the greatest of all never included me being comfortable. The same is true in media. If comfortable is where you want to be, you'll miss out on all of the changes in behaviors and ways to speak to the hearts and minds of end users."
Director of Technology
"As an avid gamer, I know how exciting it is to make it to the next level. That’s why I make it my mission to build amazing websites and software for our clients to help them achieve a new high score."
"Not all those who wander are lost; through artful design, I can guide you along the path to discover your brand's personality."
Executive Creative Director
"I hear and see things that aren't there. Luckily, I use them to make commercials and ads, and fortunately understand that positioning makes coming up with ideas easier (something I readily appreciate)."
Digital Marketing Analyst
"Winston Churchill said it best, However beautiful the strategy, you should occasionally look at the results."
"As a Christian, I believe that God gives everyone special talents. Through my work here at Innis Maggiore, I get to use the abilities that I was given, such as my dedication and eye for detail, to help our clients achieve their media goals."
Associate Creative Director
"I am a Disney fanatic, cake/cupcake/cookie artist, musical theatre enthusiast and crazy cat lady. I bring a sprinkle of pixie dust, sugar, joy – and maybe some incidental cat fur – to all of my design projects."
"There are pros and cons to every decision we make; my aim is to maximize the pros and minimize the cons."
Senior Project Manager
"I’m passionate about planning, from my son’s birthday party to the weekly grocery list. As a project manager, I use my skills to ensure clients’ expectations and goals are met — on time and on budget."
"I’m obsessed with being outside. I love to run and hike, go tent camping and travel. Being outside refreshes me and helps me be creative."
"I'm passionate about discovering big ideas - the core message of your company that is both radically unique in your market and highly relevant to your customers. My specialty is communicating this differentiating idea clearly and simply to your prospects."
Senior Art Director
"I believe life is all about the little things … like our furry friends … and dessert … and the details around us that only artists realize exist."
Senior Account Supervisor
"I think of myself as the CRO - Chief Relationship Officer. I’m great at building relationships with my clients, and becoming their brand champion so their voice and position always remain consistent."
Director of Web Development
"Years of coaching baseball have taught me you have to start with the fundamentals. Seeing and understanding comes first. Then positioning, strategy and tactics follow."
Senior Web Developer
"I look at programming from the angle of solving a puzzle: Clients provide the pieces, and then I assemble them to help accomplish their vision."
Digital Marketing Strategist
"I consider myself a consumer-behavior enthusiast. Digital marketing allows us to lead, monitor and analyze the consumer’s path to purchase."
"I execute strategy through web development to help clients conquer their objectives, just like in the strategy games I enjoy in my spare time."
"I coach baseball and soccer, so working as a team is important to me. Everyone doing their job well and collaborating together makes for great results."
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.