Positioning Is Our Position: At Innis Maggiore, we bring a positioning perspective to help our clients win mind share against competitors, to drive their success and build long-term customer loyalty and market value.
We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver results.
We value the utmost integrity and ethical service to our clients, with dedication to our faith, families and service organizations for the betterment of society. As such, we do not accept work we believe to be detrimental to our society.
Founded more than 40 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.
The Canton, Ohio ad agency was founded in 1974, with growth for our clients steady and strong ever since — particularly since the appointment of Dick Maggiore as the agency's president in 1989. The mid-1990s marked an acceleration of national business, as Innis Maggiore began to build its reputation as the nation's leading positioning agency fashioning actionable strategies and creative grounded in positioning strategy.
Active participation in professional associations also reflects our commitment to the art and science of advertising and marketing, including:
- American Advertising Federation (AAF)
- American Marketing Association (AMA)
- Public Relations Society of America (PRSA)
Branding identity agencies. This type of agency creates logos, iconography, color schemes, and other elements of visual identity for new companies or brands as well as updated looks for established entities. Unfortunately, this is most often executed without including a strategy component - instead using the shape/color combinations as suggestion of a basic, general idea. Thus, this represents branding with no strategy. Innis Maggiore brands (and has branded corporations, retailers, products, and services quite successfully), but only after formulating positioning-based strategy.
Consulting agencies. This type of agency does just what the name says — consults — leaving any application of its recommendations to the client. Of course, this can only take you so far; good consultants provide the high-level thinking that can point a client to a differentiating position. They cannot, nor do they even imply that they will, execute against that position. And if positioning is the single most powerful concept in marketing, that power can only charge your business if the power button is pushed. Positioning only exists in meetings and boardrooms (rather than in front of actual prospects) if it is not applied to marketing communications materials, deftly and appropriately. Thus, this represents strategy with no execution. Innis Maggiore focuses on positioning, but only within a full context that includes implementation dramatizing the position.
These three competitor types all provide useful pieces of the process, but part of what makes Innis Maggiore uniquely qualified as the nation's leading positioning agency is that we link the strategy's development with its execution.
Leadership through technology.View Work
Leading our community to improved health.View Work
Bank of America
Direct marketing made more successful.View Work
Protecting us from the spread of germs.View Work
Stay rational. Invest long term.View Work
Transforming the car wash industry.View Work
Leader in skin health and hygiene.View Work
Keeping the family on full.View Work
Performance guided by values.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Authentic Carolina-style barbecue.View Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark County District Library
Where everything is free®View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Innis Maggiore Tallies Trio of Telly Awards for Clients’ TV Commercials Learn More
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Innis Maggiore Establishes Endowment with Stark Community Foundation Learn More