Our Agency

Positioning Is Our Position: At Innis Maggiore, we bring a positioning perspective to help our clients win mind share against competitors, to drive their success and build long-term customer loyalty and market value.

We believe positioning is the most powerful way to market, now more than ever.

We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver results.

We value the utmost integrity and ethical service to our clients, with dedication to our faith, families and service organizations for the betterment of society. As such, we do not accept work we believe to be detrimental to our society.
“We believe the positioning idea forms the foundation from which all communication flows.” – Dick Maggiore 


Founded more than 40 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

The Canton, Ohio ad agency was founded in 1974, with growth for our clients steady and strong ever since — particularly since the appointment of Dick Maggiore as the agency's president in 1989. The mid-1990s marked an acceleration of national business, as Innis Maggiore began to build its reputation as the nation's leading positioning agency fashioning actionable strategies and creative grounded in positioning strategy.

Active participation in professional associations also reflects our commitment to the art and science of advertising and marketing, including:


  • American Advertising Federation (AAF)
  • American Marketing Association (AMA)
  • Public Relations Society of America (PRSA)

How we match up against competitors.
Job shops or art/design studios. This type of agency is a good resource to execute pre-defined assignments, but does not provide the associated strategy. The client is left either to define its own or be willing to create "stuff" without building it around that core need. Thus, this represents executing with no strategy. Innis Maggiore executes, but only after providing the strategy as based on its recommended positioning.

Branding identity agencies. This type of agency creates logos, iconography, color schemes, and other elements of visual identity for new companies or brands as well as updated looks for established entities. Unfortunately, this is most often executed without including a strategy component - instead using the shape/color combinations as suggestion of a basic, general idea. Thus, this represents branding with no strategy. Innis Maggiore brands (and has branded corporations, retailers, products, and services quite successfully), but only after formulating positioning-based strategy.

Consulting agencies. This type of agency does just what the name says — consults — leaving any application of its recommendations to the client. Of course, this can only take you so far; good consultants provide the high-level thinking that can point a client to a differentiating position. They cannot, nor do they even imply that they will, execute against that position. And if positioning is the single most powerful concept in marketing, that power can only charge your business if the power button is pushed. Positioning only exists in meetings and boardrooms (rather than in front of actual prospects) if it is not applied to marketing communications materials, deftly and appropriately. Thus, this represents strategy with no execution. Innis Maggiore focuses on positioning, but only within a full context that includes implementation dramatizing the position.

These three competitor types all provide useful pieces of the process, but part of what makes Innis Maggiore uniquely qualified as the nation's leading positioning agency is that we link the strategy's development with its execution.
Our work isn't done until we act on your positioning strategy in real market conditions. As such, our definition of "full service" means we must be able to help our clients deliver on the promise of the positioning idea.” – Dick Maggiore 

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More