Our Agency

We believe positioning is the most powerful way to market, now more than ever.

We commit to never advertise on a whim; rather, to execute on the basis of sound brand positioning, integrity and good judgment, combining the best of our strategic and tactical talents to deliver results.

We value the utmost integrity and ethical service to our clients, with dedication to our faith, families and service organizations for the betterment of society. As such, we do not accept work we believe to be detrimental to our society.

Job shops or art/design studios. This type of agency is a good resource to execute pre-defined assignments, but does not provide the associated strategy. The client is left either to define its own or be willing to create "stuff" without building it around that core need. Thus, this represents executing with no strategy. Innis Maggiore executes, but only after providing the strategy as based on its recommended positioning. 

Branding identity agencies. This type of agency creates logos, iconography, color schemes, and other elements of visual identity for new companies or brands as well as updated looks for established entities. Unfortunately, this is most often executed without including a strategy component - instead using the shape/color combinations as suggestion of a basic, general idea. Thus, this represents branding with no strategy. Innis Maggiore brands (and has branded corporations, retailers, products, and services quite successfully), but only after formulating positioning-based strategy. 

Consulting agencies. This type of agency does just what the name says — consults — leaving any application of its recommendations to the client. Of course, this can only take you so far; good consultants provide the high-level thinking that can point a client to a differentiating position. They cannot, nor do they even imply that they will, execute against that position. And if positioning is the single most powerful concept in marketing, that power can only charge your business if the power button is pushed. Positioning only exists in meetings and boardrooms (rather than in front of actual prospects) if it is not applied to marketing communications materials, deftly and appropriately. Thus, this represents strategy with no execution. Innis Maggiore focuses on positioning, but only within a full context that includes implementation dramatizing the position. 

These three competitor types all provide useful pieces of the process, but part of what makes Innis Maggiore uniquely qualified as the nation's leading positioning agency is that we link the strategy's development with its execution.