Discover Your Difference: Register for an Appreciative Discovery®

Our proprietary positioning strategy process and report.
A facilitated session to discover your positioning strategy, or point of difference. We call it "appreciative" because our approach helps multiple stakeholders appreciate the organization's meaning and relevance in view of prevailing realities. All goes into the development of a clear positioning strategy and executive action plan for implementation of the strategy in the marketplace.

The key deliverable from the Appreciative Discovery is a written exposition of your core positioning strategy and a strategic action plan with timetables and budgets. It is exactly what the leadership team needs to understand to effectively express the positioning strategy and brand difference in the market.

"Innis Maggiore, like no other agency, has successfully turned the principles laid out in our positioning books and created a disciplined practice. These guys really do get it." - Jack Trout

Steps in the Appreciative Discovery Process:
These are all wildly different business challenges. But they all require a positioning strategy to achieve the goal.

  1. Pre-Meeting Questionnaire - We will ask your principals to complete a backgrounder prior to the Appreciative Discovery session, and will use your responses to prepare our Moderator's Guide for the Appreciative Discovery session.
  2. Moderator's Guide - The agency will develop a Discussion Guide as the basis for moderating the Appreciative Discovery session. The Discussion Guide will be shared with Company prior to the Appreciative Discovery session.
  3. Appreciative Discovery Session - The Appreciative Discovery is a facilitated agency-client positioning strategy session. The purpose is to give all stakeholders voice in shaping the competitive direction and positioning strategy of the organization and/or its brand(s). The four-hour session will include an overview of the market situation, corporate vision and goals, customer wants and needs, competitive analysis, and review of positioning strategy hypotheses.

Deliverable: The Appreciative Discovery® Document includes:
  1. Positioning strategy assessment and hypothesis (or hypotheses)
  2. Action Plan: an outline of recommended strategy and tactics with budget and timeline for next-step executions.

Register for your Appreciative Discovery® now by filling out the form below.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
Bank of America

Direct marketing made more successful.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
DRB Systems

Transforming the car wash industry.

View Work
GOJO

Leader in skin health and hygiene.

View Work
BellStores

Keeping the family on full.

View Work
GuideStone

Performance guided by values.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark County District Library

Where everything is free®

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work

POSITIONISTVIEW® View All Subscribe

AGENCY NEWS View All Subscribe

Innis Maggiore Names Vandegrift Chief Operating Officer Learn More

Aultman Hospital and Innis Maggiore Earn National Cancer Advertising Recognition Learn More

Innis Maggiore Adds Johnson as Project Manager Learn More

Innis Maggiore Tallies Trio of Telly Awards for Clients’ TV Commercials Learn More