Discover Your Difference: Register for an Appreciative Discovery®

Our proprietary positioning strategy process and report.
A facilitated session to discover your positioning strategy, or point of difference. We call it "appreciative" because our approach helps multiple stakeholders appreciate the organization's meaning and relevance in view of prevailing realities. All goes into the development of a clear positioning strategy and executive action plan for implementation of the strategy in the marketplace.

The key deliverable from the Appreciative Discovery is a written exposition of your core positioning strategy and a strategic action plan with timetables and budgets. It is exactly what the leadership team needs to understand to effectively express the positioning strategy and brand difference in the market.

"Innis Maggiore, like no other agency, has successfully turned the principles laid out in our positioning books and created a disciplined practice. These guys really do get it." - Jack Trout

Steps in the Appreciative Discovery Process:
These are all wildly different business challenges. But they all require a positioning strategy to achieve the goal.

  1. Pre-Meeting Questionnaire - We will ask your principals to complete a backgrounder prior to the Appreciative Discovery session, and will use your responses to prepare our Moderator's Guide for the Appreciative Discovery session.
  2. Moderator's Guide - The agency will develop a Discussion Guide as the basis for moderating the Appreciative Discovery session. The Discussion Guide will be shared with Company prior to the Appreciative Discovery session.
  3. Appreciative Discovery Session - The Appreciative Discovery is a facilitated agency-client positioning strategy session. The purpose is to give all stakeholders voice in shaping the competitive direction and positioning strategy of the organization and/or its brand(s). The four-hour session will include an overview of the market situation, corporate vision and goals, customer wants and needs, competitive analysis, and review of positioning strategy hypotheses.

Deliverable: The Appreciative Discovery® Document includes:
  1. Positioning strategy assessment and hypothesis (or hypotheses)
  2. Action Plan: an outline of recommended strategy and tactics with budget and timeline for next-step executions.

Register for your Appreciative Discovery® now by filling out the form below.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

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It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

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