Discover Your Difference: Register for an Appreciative Discovery®
The key deliverable from the Appreciative Discovery is a written exposition of your core positioning strategy and a strategic action plan with timetables and budgets. It is exactly what the leadership team needs to understand to effectively express the positioning strategy and brand difference in the market.
- Pre-Meeting Questionnaire - We will ask your principals to complete a backgrounder prior to the Appreciative Discovery session, and will use your responses to prepare our Moderator's Guide for the Appreciative Discovery session.
- Moderator's Guide - The agency will develop a Discussion Guide as the basis for moderating the Appreciative Discovery session. The Discussion Guide will be shared with Company prior to the Appreciative Discovery session.
- Appreciative Discovery Session - The Appreciative Discovery is a facilitated agency-client positioning strategy session. The purpose is to give all stakeholders voice in shaping the competitive direction and positioning strategy of the organization and/or its brand(s). The four-hour session will include an overview of the market situation, corporate vision and goals, customer wants and needs, competitive analysis, and review of positioning strategy hypotheses.
- Positioning strategy assessment and hypothesis (or hypotheses)
- Action Plan: an outline of recommended strategy and tactics with budget and timeline for next-step executions.
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