Discover Your Difference: Register for an Appreciative Discovery®
The key deliverable from the Appreciative Discovery is a written exposition of your core positioning strategy and a strategic action plan with timetables and budgets. It is exactly what the leadership team needs to understand to effectively express the positioning strategy and brand difference in the market.
- Pre-Meeting Questionnaire - We will ask your principals to complete a backgrounder prior to the Appreciative Discovery session, and will use your responses to prepare our Moderator's Guide for the Appreciative Discovery session.
- Moderator's Guide - The agency will develop a Discussion Guide as the basis for moderating the Appreciative Discovery session. The Discussion Guide will be shared with Company prior to the Appreciative Discovery session.
- Appreciative Discovery Session - The Appreciative Discovery is a facilitated agency-client positioning strategy session. The purpose is to give all stakeholders voice in shaping the competitive direction and positioning strategy of the organization and/or its brand(s). The four-hour session will include an overview of the market situation, corporate vision and goals, customer wants and needs, competitive analysis, and review of positioning strategy hypotheses.
- Positioning strategy assessment and hypothesis (or hypotheses)
- Action Plan: an outline of recommended strategy and tactics with budget and timeline for next-step executions.
AWARD WINNING WORK
Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.
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