Developing an Effective Positioning Strategy
Enter Innis Maggiore. With more than 40 years' experience applying and executing the principles of positioning, our agency has earned the reputation as America's #1 positioning ad agency. Our associates are positioning strategists — positivists® — trained in the principles of positioning in order to effectively execute upon our clients' positioning strategies.
Most clients and agencies start with the "things." "Build me a website." or "Design me a brochure."
Innis Maggiore starts with the business challenge or goal. No one really wants a new logo. Everyone wants more customers. The business goal can come in many forms: "We want to successfully..."
- Start a new company
- Launch a new product or service
- Develop more leads
- Increase market share
Innis Maggiore applies the principles of positioning in a disciplined fashion in order to get the right idea — the concept that will direct all the marketing required to achieve the business goal. The marketing "stuff" is then prescribed by the positioning strategy.
The great thing about positioning is that it can be dramatized in a host of different creative executions. Think of Geico: Cavemen, the gecko, pop stars, and more ... all different creatives, but all of them communicate one thing: low price car insurance. The dramatization of their position is always "15 minutes will save you 15 percent or more on car insurance." They even have one commercial where they question whether or not to say this! They GET positioning strategy.
The important concept here is that the creative expression can differ as long as it ties to the positioning strategy and effectively dramatizes the position.
Here's how it works:
- Give us a call at 330-492-5500 (ask for Dick Maggiore) or contact us online.
- If you don't know your position, we typically start with our Appreciative Discovery® positioning strategy session.
- With your [new-found] positioning strategy, we start marketing together — successfully executing your position and growing your company.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Trout's seven 'Abouts' shape marketing strategy July 25, 2019
Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers.The explosion of choice for the consumer is the direct ...
Want to be like Buffet and Socrates? Read! July 10, 2019
No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career. Buffett thought for a few seconds ...
Advantages to being first June 27, 2019
One of the easiest ways to be remembered is to be first.Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considere...
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More
Innis Maggiore hires web developer and project manager, and promotes art director Learn More