Developing an Effective Positioning Strategy
Enter Innis Maggiore. With more than 40 years' experience applying and executing the principles of positioning, our agency has earned the reputation as America's #1 positioning ad agency. Our associates are positioning strategists — positivists® — trained in the principles of positioning in order to effectively execute upon our clients' positioning strategies.
Most clients and agencies start with the "things." "Build me a website." or "Design me a brochure."
Innis Maggiore starts with the business challenge or goal. No one really wants a new logo. Everyone wants more customers. The business goal can come in many forms: "We want to successfully..."
- Start a new company
- Launch a new product or service
- Develop more leads
- Increase market share
Innis Maggiore applies the principles of positioning in a disciplined fashion in order to get the right idea — the concept that will direct all the marketing required to achieve the business goal. The marketing "stuff" is then prescribed by the positioning strategy.
The great thing about positioning is that it can be dramatized in a host of different creative executions. Think of Geico: Cavemen, the gecko, pop stars, and more ... all different creatives, but all of them communicate one thing: low price car insurance. The dramatization of their position is always "15 minutes will save you 15 percent or more on car insurance." They even have one commercial where they question whether or not to say this! They GET positioning strategy.
The important concept here is that the creative expression can differ as long as it ties to the positioning strategy and effectively dramatizes the position.
Here's how it works:
- Give us a call at 800-460-4111 (ask for Dick Maggiore) or contact us online.
- If you don't know your position, we typically start with our Appreciative Discovery® positioning strategy session.
- With your [new-found] positioning strategy, we start marketing together — successfully executing your position and growing your company.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...
The likely key to content marketing has been discovered; It's probably not what you think June 25, 2018
Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...
Listening to customers improves understanding June 22, 2018
Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.One of his famous quotes really hits home for companies as they come to terms with the importance of their re...
Competitive Business Strategy: Find your playground June 08, 2018
Does your business have a clear and well-articulated statement of strategy?If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.” To find out...
AGENCY NEWS View All Subscribe
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More
Innis Maggiore strengthens web department through Miller and Gross promotions, Gang addition Learn More
Innis Maggiore hires Ackman as director of media and digital marketing services Learn More