Developing an Effective Positioning Strategy
Enter Innis Maggiore. With more than 40 years' experience applying and executing the principles of positioning, our agency has earned the reputation as America's #1 positioning ad agency. Our associates are positioning strategists — positivists® — trained in the principles of positioning in order to effectively execute upon our clients' positioning strategies.
Most clients and agencies start with the "things." "Build me a website." or "Design me a brochure."
Innis Maggiore starts with the business challenge or goal. No one really wants a new logo. Everyone wants more customers. The business goal can come in many forms: "We want to successfully..."
- Start a new company
- Launch a new product or service
- Develop more leads
- Increase market share
Innis Maggiore applies the principles of positioning in a disciplined fashion in order to get the right idea — the concept that will direct all the marketing required to achieve the business goal. The marketing "stuff" is then prescribed by the positioning strategy.
The great thing about positioning is that it can be dramatized in a host of different creative executions. Think of Geico: Cavemen, the gecko, pop stars, and more ... all different creatives, but all of them communicate one thing: low price car insurance. The dramatization of their position is always "15 minutes will save you 15 percent or more on car insurance." They even have one commercial where they question whether or not to say this! They GET positioning strategy.
The important concept here is that the creative expression can differ as long as it ties to the positioning strategy and effectively dramatizes the position.
Here's how it works:
- Give us a call at 330-492-5500 (ask for Dick Maggiore) or contact us online.
- If you don't know your position, we typically start with our Appreciative Discovery® positioning strategy session.
- With your [new-found] positioning strategy, we start marketing together — successfully executing your position and growing your company.
AWARD-WINNING WORK
POSITIONISTVIEW® View All Subscribe
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...
Ground control to Elon Musk October 10, 2018
Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...
Nike's campaign with Kaepernick brilliant September 26, 2018
Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...
AGENCY NEWS View All Subscribe
Innis Maggiore earns two 2018 WebAwards Learn More
Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More