Our People

We can tell you things about our people that you've probably heard from every agency: We're smart. Talented. Passionate about what we do.

What matters more about the people at Innis Maggiore is the way we work with our clients, because it's a reflection of a culture rooted in values you won't find at every agency; values rooted in our community and service organizations; in families, fellowship, and faith. As a reflection of these values, we don't accept work we believe to be detrimental to society.

When we say "valuable," we're not talking about account size or brand cachet; we place priority on long-term relationships, collaboration, and invested knowledge. This is what you can expect from Innis Maggiore people.

Dick Maggiore

Dick Maggiore
President & CEO

"Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night."

Mark Vandegrift

Mark Vandegrift
Principal & COO

"Let’s cut through the cute and clever and get to the heart of what we do: position our clients for success!"

Kathi Maggiore

Kathi Maggiore
Principal | Administration

"Handling the finances requires attention to detail and a determination to see things through. Like the jigsaw puzzles I work on with my mom, sometimes it’s frustrating, but no problem or challenge is insurmountable."

Jeff Monter

Jeff Monter
Principal | Creative Services

"Design is an adventure. Every day you go someplace you haven’t been before."

Lorraine Kessler

Lorraine Kessler
Principal | Strategy & Client Services

"I’ve always enjoyed sculpting. Like an image trapped inside a block of marble, every company or brand has a differentiated purpose hidden inside it. I help clients picture their idea and carve away until it’s set free."

Dave Collins

Dave Collins
Principal | Web Development

"Solving problems requires one to dig beneath the surface; to try to understand the components before the whole. I enjoy playing with the pieces and creating solutions for our clients."

Stacie Alex

Stacie Alex
Financial Coordinator

"To me, family is about working hard, playing hard and enjoying time spent together. In my home away from home, I wear many hats, pitching in wherever I’m needed. The payoff is fulfillment and collaboration with coworkers who are friends."

Justin Allen

Justin Allen
Creative Director | Web

"If you do not continue to learn, you will be left behind. This is especially true in my career more today than ever. I am grateful to be surrounded by talented professionals who push one another to excel and succeed."

Karen Brackney

Karen Brackney
Administrative Coordinator

"A good encounter always starts with a smile. It can make your entire day a little better. I bring this attitude with me to every interaction I have with associates and clients."

Jim Cyphert

Jim Cyphert
PR Director

"I'm always in the right spot when it comes to differentiating my clients. I've also mastered the positioning needed to make sure my 15-foot jumper every Saturday morning is money."

Joe Chenevey

Joe Chenevey
Senior Web Developer

"As an avid gamer, I know how exciting it is to make it to the next level. That’s why I make it my mission to build amazing websites and software for our clients to help them achieve a new high score."

Lee-Ann DeMeo

Lee-Ann DeMeo
Associate Creative Director

"Not all those who wander are lost; through artful design, I can guide you along the path to discover your brand's personality. "

Scott Edwards

Scott Edwards
Executive Creative Director

"I hear and see things that aren't there. Luckily, I use them to make commercials and ads, and fortunately understand that positioning makes coming up with ideas easier (something I readily appreciate)."

Cheryl Henderson

Cheryl Henderson
Associate Creative Director

"I am a Disney fanatic, cake/cupcake/cookie artist, musical theatre enthusiast and crazy cat lady. I bring a sprinkle of pixie dust, sugar, joy – and maybe some incidental cat fur – to all of my design projects."

Emily Mays

Emily Mays
Senior Art Director

"I believe life is all about the little things … like our furry friends … and dessert … and the details around us that only artists realize exist."

Jeff McMahan

Jeff McMahan
Senior Account Supervisor

"I think of myself as the CRO - Chief Relationship Officer. I’m great at building relationships with my clients, and becoming their brand champion so their voice and position always remain consistent."

Jeff Rios

Jeff Rios
IT Manager

"I am one member of a tribe, a team that plays to win for its clients by positioning them to be first."

Devon Miller

Devon Miller
Director of Web Development

"Years of coaching baseball have taught me you have to start with the fundamentals. Seeing and understanding comes first. Then positioning, strategy and tactics follow."

Richard Prince

Richard Prince
Senior Web Developer

"I look at programming from the angle of solving a puzzle: Clients provide the pieces, and then I assemble them to help accomplish their vision."

Patrick Snyder

Patrick Snyder
Production Manager

"I coach baseball and soccer, so working as a team is important to me. Everyone doing their job well and collaborating together makes for great results."

Trista Todd

Trista Todd
Account Executive

"I love helping people; it's one of my passions. In project management, I get to do just that — help our associates and clients reach their goals and implement strategies in the most effective and efficient ways possible. I am the quarterback!"

Ashley Johnson

Ashley Johnson
Project Manager

"I’m passionate about planning, from my son’s birthday party to the weekly grocery list. As a project manager, I use my skills to ensure clients’ expectations and goals are met — on time and on budget. "

Alicia Jordan

Alicia Jordan
Art Director

"I’m obsessed with being outside. I love to run and hike, go tent-camping and travel. Being outside refreshes me and helps me be creative."

Rich Grisak

Rich Grisak
Marketing Automation Strategist

"Finding and nurturing digital leads is kind of like a symphony. All instruments need to hit the right notes at the proper time to result in beautiful music."

Veronica Smith

Veronica Smith
Digital Marketing Strategist

"I consider myself a consumer-behavior enthusiast. Digital marketing allows us to lead, monitor and analyze the consumer’s path to purchase."

Marcus Ackman

Marcus Ackman
Director of Media & Digital Marketing Services

"We live in a fragmented media world. My job is putting the right message in the right place in front of the right people at the right time, positioning our clients for success."

Stephen Studer

Stephen Studer
Web Developer

"I thrive on building great solutions from scratch and improving system processes and efficiencies. In my free time, I enjoy every moment with my wife and daughter."

Jeremy Smith

Jeremy Smith
Web Developer

"I execute strategy through web development to help clients conquer their objectives, just like in the strategy games I enjoy in my spare time."

Scott Mahoney

Scott Mahoney
Digital Marketing Coordinator

"Rock climbing is one of my many passions. Just like in the digital marketing world, positioning is the difference between making it to the top and falling to the bottom."

Kevin Hine

Kevin Hine
Web Developer

"There are pros and cons to every decision we make; my aim is to maximize the pros and minimize the cons."

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

AGENCY NEWS View All RSS

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More