We can tell you things about our people that you've probably heard from every agency: We're smart. Talented. Passionate about what we do.
What matters more about the people at Innis Maggiore is the way we work with our clients, because it's a reflection of a culture rooted in values you won't find at every agency; values rooted in our community and service organizations; in families, fellowship, and faith. As a reflection of these values, we don't accept work we believe to be detrimental to society.
When we say "valuable," we're not talking about account size or brand cachet; we place priority on long-term relationships, collaboration, and invested knowledge. This is what you can expect from Innis Maggiore people.
President & CEO
""Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night.""
Principal & COO
"Let's cut through the cute and clever and get to the heart of what we do: position our clients for success!"
Principal | Administration
"Handling the finances requires attention to detail and a determination to see things through. Like the jigsaw puzzles I work on with my mom, sometimes it's frustrating, but no problem or challenge is insurmountable."
Principal | Strategy & Client Services
"I've always enjoyed sculpting. Like an image trapped inside a block of marble, every company or brand has a differentiated purpose hidden inside it. I help clients picture their idea and carve away until it's set free."
Principal | Creative Services
"Design is an adventure. Every day you go someplace you haven't been before."
Principal | Web Development
"Solving problems requires one to dig beneath the surface; to try to understand the components before the whole. I enjoy playing with the pieces and creating solutions for our clients."
Director of Media & Digital Marketing Services
"We live in a fragmented media world. My job is putting the right message in the right place in front of the right people at the right time, positioning our clients for success."
"To me, family is about working hard, playing hard and enjoying time spent together. In my home away from home, I wear many hats, pitching in wherever I'm needed. The payoff is fulfillment and collaboration with coworkers who are friends."
Creative Director | Web
"If you do not continue to learn, you will be left behind. This is especially true in my career more today than ever. I am grateful to be surrounded by talented professionals who push one another to excel and succeed."
"A good encounter always starts with a smile. It can make your entire day a little better. I bring this attitude with me to every interaction I have with associates and clients."
"I like to take ownership with everything IT related. When something isn't working, it's like something of MINE isn't working, and I'll do everything I can to fix it so we're back on track."
Senior Web Developer
"As an avid gamer, I know how exciting it is to make it to the next level. That’s why I make it my mission to build amazing websites and software for our clients to help them achieve a new high score."
Project Manager - Web
"I run through the hallways because I believe that my energy is contagious and I like to put my best feet forward with every project I work on to keep things moving efficiently. "
"Public relations is defined as the practice of developing mutually beneficial relationships between an organization and all key stakeholders. I align myself with clients to develop strategies and tactics to make that happen for them."
"Not all those who wander are lost; through artful design, I can guide you along the path to discover your brand's personality. "
Executive Creative Director
"I hear and see things that aren't there. Luckily, I use them to make commercials and ads, and fortunately understand that positioning makes coming up with ideas easier (something I readily appreciate)."
Digital Marketing Analyst
"Finding and nurturing digital leads is kind of like a symphony. All instruments need to hit the right notes at the proper time to result in beautiful music."
Associate Creative Director
"I am a Disney fanatic, cake/cupcake/cookie artist, musical theatre enthusiast and crazy cat lady. I bring a sprinkle of pixie dust, sugar, joy – and maybe some incidental cat fur – to all of my design projects."
"There are pros and cons to every decision we make; my aim is to maximize the pros and minimize the cons."
"I’m passionate about planning, from my son’s birthday party to the weekly grocery list. As a project manager, I use my skills to ensure clients’ expectations and goals are met — on time and on budget. "
"I’m obsessed with being outside. I love to run and hike, go tent-camping and travel. Being outside refreshes me and helps me be creative."
"I'm passionate about discovering Big Ideas - the core message of your company that is both radically unique in your market and highly relevant to your customers. My specialty is communicating this differentiating idea clearly and simply to your prospects."
Senior Art Director
"I believe life is all about the little things … like our furry friends … and dessert … and the details around us that only artists realize exist."
Senior Account Supervisor
"I think of myself as the CRO - Chief Relationship Officer. I’m great at building relationships with my clients, and becoming their brand champion so their voice and position always remain consistent."
Director of Web Development
"Years of coaching baseball have taught me you have to start with the fundamentals. Seeing and understanding comes first. Then positioning, strategy and tactics follow."
Senior Web Developer
"I look at programming from the angle of solving a puzzle: Clients provide the pieces, and then I assemble them to help accomplish their vision."
Project Manager - Digital
"Outside of work, I can be found performing or working behind the scenes in local theatre productions. In both digital marketing and theatre, it is beautiful to see different people with unique talents come together for a common goal."
Digital Marketing Strategist
"I consider myself a consumer-behavior enthusiast. Digital marketing allows us to lead, monitor and analyze the consumer’s path to purchase."
"I execute strategy through web development to help clients conquer their objectives, just like in the strategy games I enjoy in my spare time."
"I coach baseball and soccer, so working as a team is important to me. Everyone doing their job well and collaborating together makes for great results."
"I thrive on building great solutions from scratch and improving system processes and efficiencies. In my free time, I enjoy every moment with my wife and daughter."
AWARD WINNING WORK
Everything we do at America’s #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.
How to Market During a Crisis April 20, 2020
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Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.
“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Ge...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.)
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For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was comme...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.
Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, noth...