We can tell you things about our people that you've probably heard from every agency: We're smart. Talented. Passionate about what we do.
What matters more about the people at Innis Maggiore is the way we work with our clients, because it's a reflection of a culture rooted in values you won't find at every agency; values rooted in our community and service organizations; in families, fellowship, and faith. As a reflection of these values, we don't accept work we believe to be detrimental to society.
When we say "valuable," we're not talking about account size or brand cachet; we place priority on long-term relationships, collaboration, and invested knowledge. This is what you can expect from Innis Maggiore people.
President & CEO
"Great advertising is hard. Surround yourself with thinkers, dreamers and doers. When the right strategic idea (position) strikes the right creative, it's electric. It has the power to transform human behavior. Unless your advertising is built on this big idea, it will pass like a ship in the night."
Principal & COO
"Let’s cut through the cute and clever and get to the heart of what we do: position our clients for success!"
Principal | Administration
"Handling the finances requires attention to detail and a determination to see things through. Like the jigsaw puzzles I work on with my mom, sometimes it’s frustrating, but no problem or challenge is insurmountable."
Principal | Creative Services
"Design is an adventure. Every day you go someplace you haven’t been before."
Principal | Strategy & Client Services
"I’ve always enjoyed sculpting. Like an image trapped inside a block of marble, every company or brand has a differentiated purpose hidden inside it. I help clients picture their idea and carve away until it’s set free."
Principal | Web Development
"Solving problems requires one to dig beneath the surface; to try to understand the components before the whole. I enjoy playing with the pieces and creating solutions for our clients."
"To me, family is about working hard, playing hard and enjoying time spent together. In my home away from home, I wear many hats, pitching in wherever I’m needed. The payoff is fulfillment and collaboration with coworkers who are friends."
Creative Director | Web
"If you do not continue to learn, you will be left behind. This is especially true in my career more today than ever. I am grateful to be surrounded by talented professionals who push one another to excel and succeed."
"A good encounter always starts with a smile. It can make your entire day a little better. I bring this attitude with me to every interaction I have with associates and clients."
"I'm always in the right spot when it comes to differentiating my clients. I've also mastered the positioning needed to make sure my 15-foot jumper every Saturday morning is money."
Senior Web Developer
"As an avid gamer, I know how exciting it is to make it to the next level. That’s why I make it my mission to build amazing websites and software for our clients to help them achieve a new high score."
Associate Creative Director
"Not all those who wander are lost; through artful design, I can guide you along the path to discover your brand's personality. "
Executive Creative Director
"I hear and see things that aren't there. Luckily, I use them to make commercials and ads, and fortunately understand that positioning makes coming up with ideas easier (something I readily appreciate)."
Senior Art Director
"I am a Disney fanatic, cake/cupcake/cookie artist, musical theatre enthusiast and crazy cat lady. I bring a sprinkle of pixie dust, sugar, joy – and maybe some incidental cat fur – to all of my design projects."
"I believe life is all about the little things … like our furry friends … and dessert … and the details around us that only artists realize exist."
Senior Account Supervisor
"I think of myself as the CRO - Chief Relationship Officer. I’m great at building relationships with my clients, and becoming their brand champion so their voice and position always remain consistent."
"I am one member of a tribe, a team that plays to win for its clients by positioning them to be first."
Director of Web Development
"Years of coaching baseball have taught me you have to start with the fundamentals. Seeing and understanding comes first. Then positioning, strategy and tactics follow."
Senior Web Developer
"I look at programming from the angle of solving a puzzle: Clients provide the pieces, and then I assemble them to help accomplish their vision."
"I coach baseball and soccer, so working as a team is important to me. Everyone doing their job well and collaborating together makes for great results."
"I love helping people; it's one of my passions. In project management, I get to do just that — help our associates and clients reach their goals and implement strategies in the most effective and efficient ways possible. I am the quarterback!"
"I’m passionate about planning, from my son’s birthday party to the weekly grocery list. As a project manager, I use my skills to ensure clients’ expectations and goals are met — on time and on budget. "
"I’m obsessed with being outside. I love to run and hike, go tent-camping and travel. Being outside refreshes me and helps me be creative."
"Sometimes programmers work behind the scenes. Here, I get to play a key role in positioning our clients for success in the digital environment."
Marketing Automation Strategist
"Finding and nurturing digital leads is kind of like a symphony. All instruments need to hit the right notes at the proper time to result in beautiful music."
Digital Marketing Strategist
"I consider myself a consumer-behavior enthusiast. Digital marketing allows us to lead, monitor and analyze the consumer’s path to purchase."
Director of Media & Digital Marketing Services
"We live in a fragmented media world. My job is putting the right message in the right place in front of the right people at the right time, positioning our clients for success."
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Ground control to Elon Musk October 10, 2018
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Nike's campaign with Kaepernick brilliant September 26, 2018
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It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...