A graphic design agency fit for the digital age
Innis Maggiore understands the relationship between graphic design and other marketing mediums.
Visual graphics play a critical role in defining your brand’s identity and personality to the public.
In marketing, one of the first things that comes to mind are the marvelous graphics that color the varying mediums of advertisements. These graphics are the beacon that bring any viewer’s gaze to land on billboards, posters, and digital banner ads alike. Beyond just that first impression, these graphics play a critical role in defining your brand’s identity and personality to the public. They represent the concept and core values that congeal with a viewer’s perception long into the future. A good graphic design agency possesses significant adaptability by balancing the right copy, web development mechanics, and media planning limits with visuals meant to catch the attention of their target audiences.
The proof is in the numbers:
- When analyzing the effectiveness of graphic design, researchers found that for first impressions, 94% are related to design.
- ResearchGate reported viewers will remember 65% of graphic design imagery and it will remain memorable three days from viewing versus the 10% remembered from the copywriting of ads.
- Missouri University of Science and Technology notes that when a viewer visits your website, they will spend around 6.48 seconds studying your brand logo and another 5.95 seconds combing through other parts of your website.
At the center of it all, these visuals, whether they use striking colors, fluid shapes, or an entertaining mascot, are all the product of graphic designers, whose creativity mixed with their technological skill has brought your eyes to that moment.
Surely it’s a tough balancing act, but Innis Maggiore understands the relationship between graphic design and other marketing mediums. As a graphic design agency, our in-house creative team is an extension of the positioning strategy we deploy for every client.
How does positioning fit into graphic design agencies?
As a graphic design agency, Innis Maggiore uses a full toolkit.
How are we able to navigate all of these aspects of strategy? It’s because our team, including our graphic designers, uses positioning strategy to guide our work. Our strategy lies in finding that characteristic that separates you from the rest — your position. When a graphic design agency understands a client’s position, their marketing strategy follows using your most differentiated and relevant idea related to your customers and prospects.
Positioning allows graphic design agencies like Innis Maggiore to harness the power of Big Ideas without losing focus. These Big Ideas have the power to help businesses from any size, enterprise to SMEs, across a variety of industries from healthcare and energy to financial services and consumer packaged goods.
If you want to check out some of our Big Ideas, take a look at our agency portfolio.
Graphic design is so much more than creating digital images. Today, it touches every aspect of a marketing strategy from the visuals on a website, to the company letterheads, logo design, product packaging, templates, direct mail packages, software development, video production, corporate branding, and more.