Paid search agency: the key to standing out in the sea of search
Innis Maggiore takes a quality, rather than quantity, approach to paid search.
Where do these paid search ads come from and how do you make your own ads stand out?
Google. It’s a name so well known that it’s synonymous to the word “search engine.” With upwards of 90% of the search market, it’s no wonder it's such a common choice for advertisers. Since most people will select a search listing within the first few results, having your advertisement sit at the top of that list is paramount. Even if your organic search rank is #1 for a keyword, there can still be three or more paid search results BEFORE your result is found. But where do these ads come from and how do you make your own ads stand out in a sea of search? The solution comes with the expertise of a paid search agency like Innis Maggiore.
Quality leads: Innis Maggiore’s approach to paid search strategies
A recipe that can deliver you new and lasting growth far into the future.
Unlike a typical paid search agency, Innis Maggiore takes a quality, rather than quantity, approach to paid search. While many paid search agencies aim their campaigns at rousing as much traffic as possible, we focus on forming quality web leads meant to spark conversions, which to you, means sales. This is true for B2C or B2B businesses, whether you offer e-commerce or are simply seeking leads in the format of calls or contact form submissions.
We uncover these prime audience targets by beginning our marketing process with positioning. As the nation’s leading positioning ad agency, Innis Maggiore uses the force of positioning to catalyze all of our work, including paid search campaigns. When you understand your competitive difference – your position – you can determine what demographic would benefit most from learning about your product, and this strength plays directly into the major benefits of paid search ads.
The greatest advantage paid search advertising delivers is its ability to reach a targeted audience, locally or globally, in an instant. This level of visibility is unmatched in any other advertising medium. When you mix these benefits with the power of positioning, Innis Maggiore, as your paid search agency, can help guide your business towards quality leads, a recipe that can deliver you new and lasting growth far into the future.
We’re so convinced of our paid search agency prowess, one of our agency leaders wrote a book on the power of search and how it proves positioning. The psychology of search is fascinating, and it really does prove that positioning is the best business strategy an organization can employ. Download a copy of Mark Vandegrift’s book, Keyword: Positioning, to learn more why positioning + search really does matter.
The numerical strength of paid search
If everything up until this point didn’t convince you, check out these paid search statistics.
- According to paid search studies, 35% of individuals surfing the internet will click the first search result that pops up, regardless of being a paid or organic search result.
- If you’re looking to boost awareness for your brand, you can expect paid search ads to skyrocket your awareness by 80%.
- In the case of using Google, users will click paid search ads at a rate of 63%.
You can capitalize on these results when you look for a paid search agency like Innis Maggiore who understands strategy rooted in positioning.