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Positioning
Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
View Web PageCleveland Ad Agency
Innis Maggiore Ranks Among Top Cleveland Ad Agencies For almost 20 years running, Innis Maggiore has been named one of the largest ad agencies in Cleveland by Crain's Cleveland Business.
View Web PageJack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageBuzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
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