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By Dick Maggiore and Mark Vandegrift

Carson Brown

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Maintaining Brand Identity - Dr Squatch Unilever

One of the biggest retail acquisitions of the year just took place this summer, and effective marketing is right at the center of both the past and future success of…

Positioning as Sports Marketing Strategy

As we welcome Independence Day celebrations, most Americans think of iconic American imagery — often hot dogs, burgers, summer nights, and baseball! The oldest American sport often recalls childhood memories…

» Innis Maggiore