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By Dick Maggiore and Mark Vandegrift

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Tagged with: Branding

How to Fix Marketing Strategy

Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

Marketing Trends for 2020 Innis Maggiore

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Improving Marketing Focus Innis Maggiore

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

Dove Brand Purpose Innis Maggiore

Brand Purpose: Beyond features and benefits, companies win with their whys

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.

Seven Ways to Win in a Commodity Market

Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.

Digital Marketing vs Sales Dictating a Reset

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

Best Business Books of All Time

Want to be like Buffet and Socrates? Read!

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career.

First in a Category Gablinger's

Advantages to being first

One of the easiest ways to be remembered is to be first.

Greatest Brand Position Companies

7 greatest brand positions excel in 3C test

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors.

A/B Testing Deming Marketing Innis Maggiore

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.
March 29, 2022
CANTON, Ohio (March 29, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Cheryl Henderson to creative director, Alicia Jordan to art and video director, Emily Mays to associate creative director, Rich Grisak to senior media analyst, Veronica Smith to senior media strategist, and…
January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.