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By Dick Maggiore and Mark Vandegrift

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Tagged with: Branding

How to Reach Brand Differentiation

Positioning is the foundation to building a stronger, more valuable and sustainable product or service.

What is Brand Positioning

Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse.

Four Questions for Principles of Marketing

With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work…

Why Trust the Cloud Marketing Strategy

For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud.

Budweiser Super Bowl Positioning Ad

Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies.

Stark Community Foundation vs Budweiser Positioning

Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising  Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in…

HP Botched Brand Positioning

Ever since the second Republican debate, Trump has railed on rival Carly Fiorina, claiming "The Compaq computer deal," made when Fiorina was CEO of HP, "was one of the worst…

Coke Authentic Positioning Lesson

Labels are for cans, not people.

Guidelines for Competitive Positioning

We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back.

Pay Off of Crisis Positioning

A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten.

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