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Tagged with: Branding
Positioning is the foundation to building a stronger, more valuable and sustainable product or service.
Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse.
With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work…
For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud.
Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies.
Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in…
Ever since the second Republican debate, Trump has railed on rival Carly Fiorina, claiming "The Compaq computer deal," made when Fiorina was CEO of HP, "was one of the worst…
Labels are for cans, not people.
We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back.
A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten.