Tagged with: Branding
Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy.
In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money.
Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee? Many companies struggle to find their “why,” also known as their company…
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
Silly and sentimental. Advertisers play it safe this year. According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.
Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds. The strategy relies on creating commercials so entertaining and popular, culturally or socially relevant, silly or sentimental that viewers actually want to pay attention...
In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor. Familiar is not all bad.
Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87.
Making predictions is risky business, but putting our heads in the sand might be even riskier...