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By Dick Maggiore and Mark Vandegrift

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Tagged with: Crisis

Positioning and Repositioning

Repositioning, Positioning's Twin Concept. Its Emergence Is Timely.

November 29, 2009   -   0 Comment   -   Dick Maggiore

By Dick Maggiore     |     November 29, 2009

Positioning has become the most powerful concept in marketing.   Positioning has a twin concept that has received little attention.

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Application of Repositioning for Crisis Communication

Repositioning with Crisis Communication

May 6, 2009   -   0 Comment   -   Lorraine Kessler

By Lorraine Kessler     |     May 6, 2009

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