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e.l.f. Beauty Buys rhode: How Merger and Acquisition Strategies Can Preserve Brand Identity
From lipstick laying in a drawer to shower shelves stocked with luxurious shampoos, there’s no denying the beauty industry’s strong foothold in the global economy.
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Bands are Brands
A good brand identity strategy cranks marketing up to 11. Nigel Tufnel of Spinal Tap knows the power of strategy. “These go to 11,” he explains about his model of amplifier, which ordinarily only go to 10.
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Thinking Outside the Box: The Benefits of Outdoor Advertising
In the digital age, it can be easy to overlook traditional tactics like outdoor or out-of-home (OOH) advertising. A broad category, it includes any advertising seen outside the home or away from any personal device, from billboards to vehicle graphics to guerrilla marketing.
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Will Leveraging AI in Paid Search Supercharge Your Campaigns?
AI in Paid Search Advancements on Google
With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon be coming to Google … and some that have already arrived.
Wanna soggy donut?
Because that’s the result of the brand partnership between McDonald’s and Krispy Kreme.
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Fasten your seatbelts. Southwest Airlines’ brand differentiation strategy hits turbulent times.
Southwest Airlines was founded with a clear mission — to provide low-cost, convenient airfare for patrons. And for nearly 50 years, the airline stayed true to the brand differentiation strategy established by founders Herb Kelleher and Rollin King.
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Mastering Brand Recognition Strategy: Coca-Cola “Pops” Into the New Soda Craze
There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop.
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Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™
Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.
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Did Jaguar Commit Brand Suicide?
I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.
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A CEO’s Guide to PR Crisis Management
Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.
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