Family-owned Canton company’s quality equipment, products and customer service have made it a leader for more than 60 years.
The crystal-clear water from Vern Dale’s Water Center systems is refreshing.
So, too, is the way this leading water treatment company conducts its business.
Vern Dale’s Water Center, at the corner of Kirby Ave. and Rt. 62 in Canton, has served Stark County’s — and the surrounding counties’ — water treatment needs for 62 years.
Many companies have come and gone during that time, but Vern Dale’s is still flowing strong. Keeping customer service and quality products as top priorities — and maintaining fair and reasonable prices — has helped the company succeed.
Founded by LaVerne Dale Sr. in 1958, the company remains family owned and operated by his son, Vern Dale Jr., who is president.
“I grew up here,” said Vern Jr. “I left for five years to work in the airline industry, but I came back to the family business.”
Vern Jr.’s stepson, John Mariol, is vice president. Like Vern Jr., John got involved in the business early.
“I was in seventh grade when I made my first sale,” said John, who officially began working at the business in 2004 during his junior year in high school.
Vern Sr. used to say, “Your business is either growing or dying, it never stays the same.”
“I pushed my dad to embrace new technologies,” said Vern Jr. “Now, John pushes me the same way.”
Vern Dale’s offers a complete range of water treatment equipment, including reverse osmosis systems, water conditioners, carbon filtration systems, iron and sulfur removing equipment, ultraviolet systems and chlorination systems.
In addition to equipment sales, service and installation, the company also carries a full line of cartridge filters, bottled water, water coolers, water treatment chemicals and more.
Vern Dale’s customers range from an individual living in an apartment to a large commercial customer using 600,000 gallons of water each month.
One of the region’s largest wholesale salt distributors, Vern Dale’s supplies hundreds of businesses in and around Northeast Ohio. All leading brands of salt, including Pro’s Pick Dura-Cube, Pro’s Pick Red Out Dura-Cube and Diamond Crystal are available for pick up or delivery to homes and businesses.
From commercial to industrial to residential, Vern Dale’s deals with all aspects of water treatment.
Water quality can vary from community to community, so no single system is right for everyone. The water quality, size of a family and the water demand also determine the type of system needed.
Vern Dale’s conducts free water analyses and then recommends the right systems for its customers. Highly trained water technicians review test results before determining the right solution.
“We help people better understand their water,” said John. “We’re here to advise without pressure.”
According to Vern Jr., the company is constantly looking at new and better products.
Before installing equipment in the homes of customers, Vern Jr. and John often have it installed in their own homes for testing. One of the newest products is a chem-free water system that’s as environmentally friendly as it gets.
The most refreshing drink in your home should be a glass of water, according to Vern Jr. With Vern Dale’s Water Center, customers are guaranteed pure, healthy, great-tasting water.
Vern Dale’s Water Center’s systems are built to last. They’re backed by a 100 percent satisfaction guarantee, and the best-trained and experienced service technicians around.
Vern Dale’s employs 15 people, and invests in the best tools and technology to make their jobs as efficient and stress-free as possible.
“Vern makes reinvesting in the company a top priority,” said John. “Our focus is on the tools that make things convenient for customers and employees.”
At Vern Dale’s Water Center, high quality doesn’t mean high price. The company offers a comprehensive water treatment solution program priced to fit into most every budget. Vern Dale’s Water Center is a member of the Ohio Water Quality Association as well as the National Water Quality Association.
The company has a water filling station on site where customers can get some of the purest water around for 25 cents per gallon. Three additional filling stations will be opened later this year in Stark and Wayne counties.
Vern Dale’s Water Center gets involved in the community by supporting the Muscular Dystrophy Association, Plain Local Rotary, Canton Rotary, Big Brothers Big Sisters, the Canton Regional Chamber and local sports teams. John serves as a Canton City Councilman. Vern Sr. was a City Councilman and Stark County Commissioner, and he also was a long-serving member of the Stark County Board of Elections.
As long as people are thirsty in Stark County and the surrounding counties, Vern Dale’s Water Center will continue to be there finding better ways to quench those thirsts.