Think outside the big box. Innis Maggiore and The Canton Repository shine a light on and encourage the support of local businesses doing their part to strengthen Stark County.

Local Business Spotlight

Parsons 941x627

During Crises, It’s More Important Than Ever to Support Local

Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic.

VernDale 941x627

Vern Dale’s Approach to Business as Refreshing as its Water Solutions

Family-owned Canton company’s quality equipment, products and customer service have made it a leader for more than 60 years.

Young Truck Owners 941x627

Doing Things the Right Way Keeps Young Trucks’ Customers Rolling

Family-owned Canton company has eyes on growth as operations transition to fourth generation. Doing the right things for the right reasons typically works out for the best.

Benders 941x627

Bender's Tavern Brings Good Taste & Good Times to Stark County

Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern.

Innovation and Expertise Equals Performance for Zeiger Industries

Innovation & Expertise Equals Performance for Zeiger Industries

Local family-owned company makes its mark internationally as the ultimate provider of plasticizing technology for demanding applications.

Midwest Industrial Supply has Growth Success Under Control

Midwest Industrial Supply has Growth, Success Under Control

Local family-owned company does its part to strengthen Canton, Stark County.

 

Like a Good Neighbor Carroll County Energy is There for Carrollton

Like a Good Neighbor, Carroll County Energy is There for Carrollton

Local community impacted greatly by $900 million investment in combined-cycle natural gas electric generation facility.

You Matter to Leading Local Health Plan Provider AultCare

'You Matter' to Leading Local Health Plan Provider AultCare

Stark County health plan provider does everything it can to keep costs low and quality high; 'You Matter' is much more than just a slogan.

Throughout Turnaround Union Metal Keeps Getting Better Every Day

Throughout Turnaround, Union Metal Keeps 'Getting Better Every Day'

Historic Canton light pole manufacturer gets second chance to make an even bigger mark in the important industry it helped to shape.

Dr. Thomas Local Business Spotlight

More than Dentistry, 'Dr. Mike' Keeps Stark County Smiling

Stark County's "Hardest Working Man in Dentistry" goes above and beyond to treat staff right and make a real difference in the community...

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.

April 7, 2021

Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?

 

February 11, 2021

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.

August 11, 2020

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
January 19, 2021
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
November 17, 2020
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.
October 13, 2020
CANTON, Ohio (Oct. 13, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned two Healthcare Advertising Awards, the oldest, largest and most widely respected advertising competition in the healthcare industry. One award is for the development of the Aultman Alliance Community Hospital website.