Innis Maggiore Group Named AAAA Member

Ad Industry's Premier National Trade Association Accepts Only Six Percent of U.S. Agencies

Canton, OH (June 15, 1998) - Innis Maggiore Group, Inc. has been elected to the membership of the American Association of Advertising Agencies, the highest professional recognition an advertising agency can receive. The announcement was made today by Dick Maggiore, president of Innis Maggiore Group.

"This is part of our plan to further our transition from a local shop to a regional firm," said Maggiore.

In evaluating an agency for membership, the AAAA conducts a thorough examination of a prospective agency's professional, creative and technical skills, as well as the agency's financial integrity and advertising achievements. Of the approximately 13,000 ad agencies in America, only six percent are elected to AAAA membership.

Founded in 1917, the AAAA is management-oriented and offers its members in-depth, proprietary information concerning the operation of advertising and marketing communications agencies encompassing management, media, production, and administration. AAAA members are able to access the association's extensive advertising, communications, international marketing and market research library. In addition, member agencies can participate in ongoing educational seminars, programs, and conferences covering the industry's most current issues, practices, strategies, and techniques.

AAAA membership comprises 600 advertising with more than 1,200 offices throughout the United States and 1,800 in 123 other countries. AAAA member agencies create and place approximately 75 percent of all national advertising, and substantial amounts of local and regional advertising.

Innis Maggiore Group, Inc., based in Canton, Ohio, is a regional advertising and public relations agency. The agency employs 17 people and reported billings last year of nearly $7 million, up 47 percent from the previous year. The agency's clients include Republic Engineered Steels, Aultman Health Foundation, Oasis Floral Products, Preferred Rubber Compounding, the Canton Cultural Center for the Arts, and several other regional companies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



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