Innis Maggiore Expands Advertising and E-Services Capabilities
CANTON, Ohio (April 16, 2001) -- Innis Maggiore Group, Inc., a leading regional advertising and public relations firm, today announced that it has expanded its advertising and e-services capabilities.
Jeff McMahan has been named account supervisor. He is responsible for advertising and marketing projects for a variety of Innis Maggiore clients.
McMahan had been an account supervisor at Marcus Thomas, LLC in Cleveland. Prior to that, he spent nearly 15 years at Hitchcock, Fleming & Associates in Akron, where he rose to the title of senior account manager.
McMahan has gained experience on a number of leading national and regional brands, including ALLTEL Communications, Goodyear Tire & Rubber Co., Verisco Inc., Bendix Braking Systems and the NEC World Series of Golf.
McMahan holds an associate degree in visual communications from The Art Institute of Pittsburgh. He is a resident of Massillon.
Dini Castronova has been named media director. She is responsible for media planning and buying for clients and developing a compelling media story for new business efforts.
Castronova was most recently a media planner/buyer for Marcus Thomas in Cleveland. Prior to that, she was a media planner/buyer at Hitchcock, Fleming & Associates in Akron and Marc Advertising in Pittsburgh.
Castronova has bought and managed media for a number of regional and national clients, including ALLTEL Communications, Rite-Aid Pharmacy, Humility of Mary Health System and Carter Lumber.
She holds a bachelor's degree in advertising/public relations from Youngstown State University and is a resident of McDonald, Ohio.
Alyssa Papadopulos has been named copywriter. She is responsible for developing concepts and copy for various client projects.
Papadopulos was most recently a media/marketing strategist for Whitemyer Advertising in Zoar. Prior to that, she was a junior copywriter at Crowl, Montgomery and Clark in North Canton.
She holds a bachelor's degree in advertising from Kent State University and is a resident of Canton.
Jeff Rios has been named IT manager. He is responsible for maintaining agency computers and networking systems.
Rios was most recently a partner at Dog-Ear Development, an independent software firm in Barberton, Ohio. Prior to that, he spent 15 years at Advanstar Communications, Inc., in Cleveland, where he held positions of increasing responsibility in information technology.
Rios has gained experience on a number of projects including designing and developing Job Pointer, a commercial product that was released in 1998.
He attended Kent State University and is a resident of Barberton, Ohio.
John O'Donnell has been promoted to web programmer/IT specialist in the agency's creative department. O'Donnell will be responsible for programming databases and other interactive components of web sites and their support systems.
A resident of Canton, O'Donnell was previously systems manager. Prior to joining Innis Maggiore in October 1998, he was a software tester for Lexis-Nexis in Dayton, Ohio, and before that was a data center operator for Mead Inc., also in Dayton.
O'Donnell earned a bachelor's degree in psychology from The University of Dayton.
Innis Maggiore Group Inc., based in Canton, Ohio, is a regional advertising and public relations firm. The firm employs 29 people and reported 2000 capitalized billings of nearly $13 million. Key clients include Republic Technologies International, Aultman Health Foundation, Smithers-Oasis Co., Louisiana-Pacific Corp., Square Two Golf, NancyLopezGolf, the National Association of College Stores, Waikem Auto Group, Rainbow Rentals and Akrochem Corp. Innis Maggiore is a member of the American Association of Advertising Agencies.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...