Innis Maggiore Expands Advertising and E-Services Capabilities

CANTON, Ohio (April 16, 2001) -- Innis Maggiore Group, Inc., a leading regional advertising and public relations firm, today announced that it has expanded its advertising and e-services capabilities.

Jeff McMahan has been named account supervisor. He is responsible for advertising and marketing projects for a variety of Innis Maggiore clients.

McMahan had been an account supervisor at Marcus Thomas, LLC in Cleveland. Prior to that, he spent nearly 15 years at Hitchcock, Fleming & Associates in Akron, where he rose to the title of senior account manager.

McMahan has gained experience on a number of leading national and regional brands, including ALLTEL Communications, Goodyear Tire & Rubber Co., Verisco Inc., Bendix Braking Systems and the NEC World Series of Golf.

McMahan holds an associate degree in visual communications from The Art Institute of Pittsburgh. He is a resident of Massillon.

Dini Castronova has been named media director. She is responsible for media planning and buying for clients and developing a compelling media story for new business efforts.

Castronova was most recently a media planner/buyer for Marcus Thomas in Cleveland. Prior to that, she was a media planner/buyer at Hitchcock, Fleming & Associates in Akron and Marc Advertising in Pittsburgh.

Castronova has bought and managed media for a number of regional and national clients, including ALLTEL Communications, Rite-Aid Pharmacy, Humility of Mary Health System and Carter Lumber.

She holds a bachelor's degree in advertising/public relations from Youngstown State University and is a resident of McDonald, Ohio.

Alyssa Papadopulos has been named copywriter. She is responsible for developing concepts and copy for various client projects.

Papadopulos was most recently a media/marketing strategist for Whitemyer Advertising in Zoar. Prior to that, she was a junior copywriter at Crowl, Montgomery and Clark in North Canton.

She holds a bachelor's degree in advertising from Kent State University and is a resident of Canton.

Jeff Rios has been named IT manager. He is responsible for maintaining agency computers and networking systems.

Rios was most recently a partner at Dog-Ear Development, an independent software firm in Barberton, Ohio. Prior to that, he spent 15 years at Advanstar Communications, Inc., in Cleveland, where he held positions of increasing responsibility in information technology.

Rios has gained experience on a number of projects including designing and developing Job Pointer, a commercial product that was released in 1998.

He attended Kent State University and is a resident of Barberton, Ohio.

John O'Donnell has been promoted to web programmer/IT specialist in the agency's creative department. O'Donnell will be responsible for programming databases and other interactive components of web sites and their support systems.

A resident of Canton, O'Donnell was previously systems manager. Prior to joining Innis Maggiore in October 1998, he was a software tester for Lexis-Nexis in Dayton, Ohio, and before that was a data center operator for Mead Inc., also in Dayton.

O'Donnell earned a bachelor's degree in psychology from The University of Dayton.

Innis Maggiore Group Inc., based in Canton, Ohio, is a regional advertising and public relations firm. The firm employs 29 people and reported 2000 capitalized billings of nearly $13 million. Key clients include Republic Technologies International, Aultman Health Foundation, Smithers-Oasis Co., Louisiana-Pacific Corp., Square Two Golf, NancyLopezGolf, the National Association of College Stores, Waikem Auto Group, Rainbow Rentals and Akrochem Corp. Innis Maggiore is a member of the American Association of Advertising Agencies.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
GuideStone

Performance guided by values.

View Work
BellStores

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work
Artisa

Live Life Uncottaged

View Work
GOJO

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
MID'S

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
NILodor

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

POSITIONISTVIEW® View All Subscribe

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...

Seven ways to win in a commodity market September 04, 2019

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...

Trout's seven 'Abouts' shape marketing strategy July 25, 2019

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers.The explosion of choice for the consumer is the direct ...

AGENCY NEWS View All RSS

Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More