Innis Maggiore Survey Rates Super Bowl Advertising

Canton-area Residents To Decide What?s Good-What Isn't

CANTON, Ohio (January 20, 2004) -- Super Bowl hype is back, but we're not talking about the game.

Once again, advertisers will fork over millions of dollars to run their commercials during the most-watched sporting event of the year Feb.1. Some of those ads will resonate with viewers; others will have far less than a positive reaction.

In Canton, Ohio, home of the Pro Football Hall of Fame and birthplace of the sport, Innis Maggiore Group, an advertising and public relations firm, returns with its sixth annual survey of Super Bowl ads. Residents will vote on what worked -- and what didn't. All participants are eligible for prizes awarded by co-sponsors Fishers Foods and Harry London Chocolates.

"In past surveys, we found that people were almost as passionate about the ads as they were about the outcome of the game," said Dick Maggiore, president and CEO of Innis Maggiore Group. "The survey is our way of sharing opinions about the ads as seen from the center of pro-football's history with the rest of the nation."

To participate in the survey, visit www.superbowlspots.com. Results will be made public the day after the game and will be posted on the website. Among the prizes are gift certificates for Fishers Foods and tins of Harry London chocolates.

"Last year, we found that ads with punch-line humor scored the highest among the Canton area viewers," Maggiore said. "It will be interesting to see if the same holds true this year - if the ads that win are the ads that give the biggest laughs."

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company quadrupled in size between 1997 and 2002, and is projecting 2003 capitalized billings of more than $30 million. In May 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio for two consecutive years. Key clients include Aultman Health Foundation, FitWorks Fitness Centers, Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

'Content marketing' lifts brands, engages customers December 12, 2018

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...

Crunch numbers to calculate advertising investment November 28, 2018

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...

Sears' saga found in snowblowers November 14, 2018

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...

Want to win in Business? Google it October 25, 2018

Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More