Innis Maggiore Bucks Economic Slump with Growing Client Roster

CANTON, Ohio (Dec. 2, 2008) - Dick Maggiore, president and CEO of advertising and public relations agency Innis Maggiore, said recent additions to the firm's client roster underscore the importance of marketing strategy in a down economy.

Maggiore said 18 companies have signed on in 2008 as clients of Innis Maggiore, recognized as the nation's leading agency in the practice of positioning.

"Positioning is the single most powerful concept in marketing," Maggiore said. "Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value. This strategy is even more critical in a down economy, which is acknowledged as the best time for companies to gain market share while competitors hunker down to ride out the storm."

New Innis Maggiore clients include:

  • The Canton Legends, indoor arena football team
  • Excel Capital Partners, LP, Canton
  • Nanofilm, Valley View
  • Stark State College of Technology, Canton
  • Jefferson Renewable Energy, Warwick, R.I.
  • RIS Holdings, LLC, Fairlawn
  • Hely & Weber, Santa Paula, Calif.
  • Platinum Surgical, Canton
  • QC Partners, Canton
  • American Original Building Products, LLC, Akron
  • Dunlap Community Hospital, Orrville
  • Chapel Hill Community, Canal Fulton
  • RTI Infosystems, Niles
  • Cubbison Company, Youngstown
  • Advanced Manufacturing Initiative, Youngstown
  • Litco International, Inc., Youngstown
  • Burdman Group, Inc., Youngstown
  • Beaver Excavating Co., Canton

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2007 capitalized billings of more than $24 million, employs more than 40 associates. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

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Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

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