Innis Maggiore Strengthens Client Services with Promotions, Staff Additions

CANTON, Ohio (Oct. 30, 2008) - Dick Maggiore, president and CEO of advertising and public relations agency Innis Maggiore, announced the firm's latest staff enhancements to continue its growth as the nation's leading agency in the practice of positioning.

Maggiore detailed three recent hirings and three promotions, each executed to strengthen the agency's services for advertising, public relations and web clients.

Sarah Bilhardt has joined Innis Maggiore as director of web and interactive, while Donna Shelley was promoted to vice president strategic communications, Jack Wollitz has become director of public relations and Jim Cyphert was elevated to senior account supervisor. In addition, the agency announced the hiring of Joe Franz as account executive and Melissa Suarez as account representative public relations.

Bilhardt leads the agency's fast-growing web and interactive department. Most recently with American Greetings as "business owner" of its Care Bears© T.C.F.C., Twisted Whiskers© AGC, and other intellectual properties, she brings strong experience in defining scope and purpose for web projects. Innis Maggiore's design and development associates report to Bilhardt. She is a graduate of Ohio University and completed post-graduate studies at Kent State University and Baldwin Wallace College.

Shelley previously was Innis Maggiore's director public relations. In her new role at the agency, she will lead development of relationships with tech-based businesses and economic development organizations, as well as continue in account supervision for a variety of clients. She attended Purdue University and graduated from Ohio State University.

Wollitz, formerly general manager of Innis Maggiore's Youngstown office, is now director of public relations. He joined the agency in 2002, became general manager of the agency's Youngstown office in 2005, and is a graduate of Youngstown State University.

Cyphert joined Innis Maggiore in 2001 and was an account supervisor in the Youngstown office before being named senior account supervisor. He is a graduate of Youngstown State University.

Franz, formerly director of communications at First Christian Church, Canton, is the agency's lead representative on several major accounts. He is a graduate of the University of Akron. Suarez recently graduated from Walsh University. She brings previous experience gained at the Pro Football Hall of Fame and Shannon English Marketing.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2007 capitalized billings of more than $24 million, employs more than 40 associates. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.

April 7, 2021

Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?

 

February 11, 2021

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.

August 11, 2020

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
January 19, 2021
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
November 17, 2020
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.
October 13, 2020
CANTON, Ohio (Oct. 13, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned two Healthcare Advertising Awards, the oldest, largest and most widely respected advertising competition in the healthcare industry. One award is for the development of the Aultman Alliance Community Hospital website.