Gerber's Poultry Selects Positioning Leader Innis Maggiore
CANTON, Ohio (November 24, 2009) - Gerber's Poultry Inc., the Kidron-based producer and processor of premium all-natural fresh chicken products, has selected Innis Maggiore as agency of record for advertising and other marketing communication services.
Gerber's decision was announced today by Dick Maggiore, president and CEO of Innis Maggiore, the nation's leading agency in the practice of positioning. Gerber's Poultry Inc. raises and processes chickens for retailers throughout the Midwest.
"We are pleased that Gerber's Poultry has recognized the value that our positioning-focused approach can bring to marketing communications supporting its growth plans," Maggiore said. "Gerber's is a brand on the grow. We will develop the marketing strategy to increase sales by elevating consumers' awareness of and affinity for the attributes that make Gerber chicken higher in quality and better in taste."
Gerber Poultry Inc. President D. Michael Gerber said his team was very careful in selecting the agency with which it will partner to expand the company's business. "We recognized Innis Maggiore's practice of positioning is the best marketing approach to help take us where we want to go with our business," he said. "We heard ideas from several agencies and determined that Innis Maggiore is a great fit for our organization and our growth plans."
Gerber's line of fresh chicken products is recognized by consumers and retailers for excellence in taste and quality, a fact that the company attributes to feeding its chickens an antibiotic-free all-vegetarian diet of all-grain feed blended with vitamins, minerals, amino acids and vegetable fats. "We say, 'The feed really does make a difference,' and our customers validate this regularly with compliments about the taste and quality of the products they buy. They also tell us they appreciate the fact our chickens are raised without antibiotics," Gerber said.
Gerber Poultry Inc. began in 1952 when Dwight and Melva Gerber began processing chickens that were grown on the family farm and delivering them to local customers. The company has evolved into a growing family business featuring a modern processing and packing plant, and a vertically integrated organization. Today's generations of the Gerber family remain steadfast in their belief that customers want quality farm-grown and naturally produced chicken products. Gerber's chickens are grown and cared for by Mennonite and Amish farm families, and marketed through fine retailers in 18 Midwestern states. The company's website is www.gerbers.com.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2008 capitalized billings of more than $28 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More