Gerber's Poultry Selects Positioning Leader Innis Maggiore

CANTON, Ohio (November 24, 2009) - Gerber's Poultry Inc., the Kidron-based producer and processor of premium all-natural fresh chicken products, has selected Innis Maggiore as agency of record for advertising and other marketing communication services.

Gerber's decision was announced today by Dick Maggiore, president and CEO of Innis Maggiore, the nation's leading agency in the practice of positioning. Gerber's Poultry Inc. raises and processes chickens for retailers throughout the Midwest.

"We are pleased that Gerber's Poultry has recognized the value that our positioning-focused approach can bring to marketing communications supporting its growth plans," Maggiore said. "Gerber's is a brand on the grow. We will develop the marketing strategy to increase sales by elevating consumers' awareness of and affinity for the attributes that make Gerber chicken higher in quality and better in taste."

Gerber Poultry Inc. President D. Michael Gerber said his team was very careful in selecting the agency with which it will partner to expand the company's business. "We recognized Innis Maggiore's practice of positioning is the best marketing approach to help take us where we want to go with our business," he said. "We heard ideas from several agencies and determined that Innis Maggiore is a great fit for our organization and our growth plans."

Gerber's line of fresh chicken products is recognized by consumers and retailers for excellence in taste and quality, a fact that the company attributes to feeding its chickens an antibiotic-free all-vegetarian diet of all-grain feed blended with vitamins, minerals, amino acids and vegetable fats. "We say, 'The feed really does make a difference,' and our customers validate this regularly with compliments about the taste and quality of the products they buy. They also tell us they appreciate the fact our chickens are raised without antibiotics," Gerber said.

Gerber Poultry Inc. began in 1952 when Dwight and Melva Gerber began processing chickens that were grown on the family farm and delivering them to local customers. The company has evolved into a growing family business featuring a modern processing and packing plant, and a vertically integrated organization. Today's generations of the Gerber family remain steadfast in their belief that customers want quality farm-grown and naturally produced chicken products. Gerber's chickens are grown and cared for by Mennonite and Amish farm families, and marketed through fine retailers in 18 Midwestern states. The company's website is

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets.  The advertising and public relations agency had 2008 capitalized billings of more than $28 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods Inc.  Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Live Life Uncottaged

View Work

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Invented Pet Odor Control Technology

View Work

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work

Powerfully Light

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work


'Content marketing' lifts brands, engages customers December 12, 2018

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...

Crunch numbers to calculate advertising investment November 28, 2018

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...

Sears' saga found in snowblowers November 14, 2018

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...

Want to win in Business? Google it October 25, 2018

Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More