Innis Maggiore CEO Counsels Chief Execs on Brand Differentiation In New Book
Entitled The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position, Maggiore's book was published by Thomson Reuters/Aspatore. It was printed initially as a chapter in an Aspatore collection of writings providing business counsel to CEOs on brand differentiation, and is available now in book form. Readers can request a copy of the book after filling out the form at PositionistView.
Maggiore is president and CEO of Innis Maggiore, the nation's leading agency in the practice of positioning. Under his leadership, Innis Maggiore has developed and executed results-rich brand differentiating strategies and campaigns for companies across America.
"I wrote the book as a way to reach out to CEOs as they wrestle with their daily challenges and opportunities," Maggiore said. "This book lays out the critical importance of going beyond the old yardstick of 'being better' - everybody says they are 'better.' What customers really want to know is how your brand is different, and they will buy from you when they recognize that difference and why it is relevant to them."
An avowed "positionist," Maggiore writes that companies that fail to identify and capitalize their brand differentiation - their "position" - will miss their best opportunity to leapfrog their competition. Maggiore's book explains how to win the most important mind game among all of the many challenges CEOs confront.
"The battle is waged in the minds of your customers and prospects. Whether you win or lose depends on the success of your brand differentiating strategy," he said. "The book provides the roadmap to direct your company to succeed with positioning that is thoroughly aligned with the minds of your prospects."
Maggiore said successful companies are those that articulate their brand differentiation - the one word or idea that those companies most stand for in the minds of their prospects.
"Today, with so many choices and so much information overload, it has become even more critical to simplify the value proposition into a single-minded winning brand differentiating strategy, and we call this 'positioning'," he said.
Note To Editors: A downloadable image is available here.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2008 capitalized billings of more than $28 million, employs more than 40 associates. Key clients include Alside, Aultman Health Foundation, Bank of America, Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Shearer's Foods, Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. Visit www.innismaggiore.com to find out more about brand differentiation.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...
Top four marketing trends for 2020 December 18, 2019
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.To remain competitive — to retain and grow your customer base —...
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Innis Maggiore earns two 2019 WebAwards Learn More
Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More