Innis Maggiore Bolsters Client Services Team with Russell Lawrence
CANTON, Ohio (February 4, 2011) - Dick Maggiore, president and CEO of advertising and public relations agency Innis Maggiore, today announced an addition to its client services team as positioning work gains momentum.
The nation's leading agency in the practice of positioning, Innis Maggiore has appointed Russell J. Lawrence as an account supervisor. The agency recently announced 12 new clients.
Lawrence graduated from Ohio University with a bachelor of science in journalism, and received his masters of science in mass communications from San Diego State University. He previously was a project manager for Rosetta in Cleveland, one of the nation's largest interactive agencies. He also has held management positions with U.S. Bank and National City Bank.
"Russell brings a wealth of management experience gained by his work with a diverse group of companies, and fits well with Innis Maggiore's specialization in the single most powerful concept in marketing, which is positioning," Maggiore said.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., Goodyear, GuideStone Financial Resources, Nickles Bakery, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
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