Leading Advertising Agency Continues to Grow With Addition of Four Staffers, Promotion of Two

Download Word Doc

CANTON, Ohio (Oct. 3, 2013) - Innis Maggiore, the nation's leading advertising agency in the practice of positioning, today announced four key staff appointments and the promotion of two to expanded responsibilities in the creative department. 

Dick Maggiore, president and chief executive officer of Innis Maggiore, said the staffing moves are in response to increasing opportunities with the agency's growing client base. "As our clients' needs expand, our talents must expand accordingly, and the additions to our roster of associates clearly deliver valuable capabilities that will serve well in our positioning work," Maggiore said.

Patrick Snyder of Jackson Township joined Innis Maggiore as production manager. He earned a bachelor of fine arts degree from the University of Akron and studied at Columbus College of Art and Design. He has worked as graphic designer and in pre-press at Duncan Press. A member of the Jackson Township Board of Zoning Appeals, Snyder also is a board member of Northwest Jackson Soccer League.

David Sutula, also of Jackson Township, has joined as an account supervisor. He earned a bachelor of arts in communication at the University of Akron and, with wife Leslie founded Peeps Creative in Akron. That agency was acquired by 9Threads, for which Sutula worked as vice president of digital strategy and development manager before joining Level Seven in Independence.

Donna Nickel of North Canton has been appointed public relations coordinator. She previously worked as a writer and proofreader. Donna is a graduate of Pennsylvania State University with a bachelor of arts in political science and has held writing positions in a number of organizations. She is active in numerous North Canton organizations.

Grace Rojek of North Canton has joined the agency as social media and public relations coordinator. She recently graduated from Northwestern University with a bachelor of arts in communication studies. She was co-president of Northwestern's speech team and did her internship at Edelman PR in Chicago. Her experience also includes collaboration with the Fox Sports digital team to drive engagement on Facebook and Twitter.

Maggiore also announced the promotion of Scott Edwards to executive creative director and Emily Mays to art director.

Edwards joined the agency 10 years ago and previously served as creative director. He earned his bachelor of arts in communications from the University of Pennsylvania and a master's in business administration from New York University. Edwards previously worked for Doner Advertising and Philips Lighting.

Mays previously worked as graphics designer. She has a bachelor of arts in visual communication from Kent State University, and previously worked for Kent State's University Libraries Communications Office, Creative Source and EB Display Co.

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in cmpetitive markets. The advertising and public relations agency had 2012 capitalized billings of more than $26 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Performance guided by values.

View Work

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Live Life Uncottaged

View Work

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work


Sharpen your focus for marketing magnificence November 13, 2019

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...

Seven ways to win in a commodity market September 04, 2019

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...


Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More