Leading Northeast Ohio Advertising Agency Adds Elite Certification to Web Credentials

Download Word Doc

CANTON, Ohio (Oct. 16, 2013) - Innis Maggiore, the nation's leading advertising agency in the practice of positioning, today announced one of its web programmers attained a very elite certification on the Magento e-commerce platform. Jason Sypolt, senior web programmer at the agency, earned a Magento Certified Developer Plus certification, one of only seven to do so in the state of Ohio (at time of publication).

Magento is one of the primary offerings within the X.commerce platform owned by eBay. More than 200,000 online stores use Magento for their e-commerce platform. Certification on Magento is currently very rare (only 19 total programmers in Ohio have been certified on the platform at time of publication), and "Plus" certification is rarer still.

"This puts Jason and our web team in very special company," stated Mark Vandegrift, principal, web and digital services. "We are always working to advance our web and interactive capabilities because the world of web changes daily. This certification, along with the previous ones our team has achieved, assures our clients that they are working with the top web talent in the state."

The agency web team holds certifications beyond Magento, including Microsoft, Sitecore, Silverstripe, and Sitefinity. The agency also has a premium partner relationship with several web platforms, including Sitecore, Sitefinity, Silverstripe, ExactTarget, and Magento. The partnership relationship means that certain agency staff has been trained on the respective platforms and the agency as a whole has met certain criteria to achieve the partnership designation.

Vandegrift noted, "We have to be responsive to our clients' business, sales and marketing challenges. With anything from Fortune 100 to single proprietor clients, it's important to offer digital solutions that meet our clients' needs. Sometimes we need enterprise-level platforms, and other times the strategy calls for robust open-source solutions. The business need has to dictate the solution. If it means learning something new to make a client successful, then that's what our associates are enabled to do. Jason is a perfect example of taking initiative to keep us out front of the technology curve."

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2012 capitalized billings of more than $26 million. Key clients include Alside, AultCare, Aultman Hospital, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Live Life Uncottaged

View Work

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Invented Pet Odor Control Technology

View Work

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work

Powerfully Light

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work


Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...


Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More