Global Leader SilverStripe Names Innis Maggiore North American Partner

Download Word Doc

Innis Maggiore, the nation's leading ad agency in the practice of positioning, has become New Zealand-based SilverStripe's fifth North American professional partner. Earning professional partner status acknowledges the agency's strategic and creative deployment of the software developer's web content management system (CMS). SilverStripe's other North American partners are located in California, Nova Scotia, Wisconsin and Vermont.

SilverStripe is an open source CMS, used to construct and manage websites, web applications and intranets. The CMS focuses on usability and well-built architecture, and because it's free, has gained popularity with web developers worldwide. SilverStripe was the first open source CMS to be certified by Microsoft and was the platform of choice to run the U.S. Democratic National Convention website that supported Barack Obama's 2008 presidential campaign. With users in New Zealand, Australia, the United Kingdom and Europe, SilverStripe's North American clients include Lenovo, Marketo, the University of Wisconsin, Kohler Credit Union and the Vermont General Assembly.

"We are delighted to welcome Innis Maggiore as our fifth North American Professional Partner. This is an exciting milestone for SilverStripe as we grow our presence in North America. We look forward to working with Innis Maggiore on more high-quality SilverStripe sites such as the Aultman Hospital website and the award-winning North Canton City Schools site," said Sam Minnée, CEO and co-founder of SilverStripe.

Innis Maggiore's newly launched website for Aultman Hospital is showcased on SilverStripe community site. Aultman is the largest hospital and largest employer in Stark County, Ohio. Innis Maggiore created a web presence for Aultman that features a physician search, online scheduling, symptom checker, a patient portal and more. In addition to the main hospital's website, the agency also used SilverStripe to create web properties for Aultman Medical Group and Aultman Foundation.

"I've been using SilverStripe for two years now and it is such an easy interface compared to the last CMS we used," said Cortney Fisher, lead content manager for Aultman. "Innis Maggiore has quickly developed any custom features we want and they give me complete control over making future adjustments, including wizards, galleries and contact forms. We're planning to convert at least one additional web property within the next few months because we love SilverStripe so much and value all of its benefits."

As a SilverStripe user since 2011, Innis Maggiore used it to build the award-winning North Canton City Schools website, and to develop sites for more than 30 organizations including Stark County District Library, Ichor Restaurant Group, Greenport Financial Advisors and Howard & O'Brien.

"Our clients like the usability of this very user-friendly content management system," said Jason Sypolt, senior web developer at Innis Maggiore. "From a development perspective, it allows us to rapidly build and change website structure and content. Because it's open source, it's in a constant state of development. This means we can improve the system and fix bugs, submit to the main code repository and if SilverStripe accepts the changes, it's available to everyone and everyone benefits."

For more information about SilverStripe, visit

Innis Maggiore Group is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2015 capitalized billings of more than $23 million. Key clients include Alcoa, AultCare, Aultman Hospital, Bank of America, Campbell Oil/BellStores,, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Kendall House/KFC, MCTV, Nickles Bakery and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Live Life Uncottaged

View Work

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Invented Pet Odor Control Technology

View Work

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work

Powerfully Light

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work


Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...


Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More