Innis Maggiore promotes Schandel, Cyphert, Prince and Todd to senior positions

Download Word Doc

CANTON, Ohio (Mar. 7, 2018) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Casey Schandel to director of media and digital marketing services, Jim Cyphert, APR, to public relations director, Richard Prince to senior web developer and Trista Todd to account executive.

Schandel will lead the agency’s media-related activities, including strategy, research, planning, buying and negotiating. She also will manage the agency’s team of associates handling digital marketing services, including marketing automation and social media strategy. Schandel joined the agency in 2009 as media planner and buyer, most recently serving as director of media services. Her nearly two decades of experience also includes time at Whitemyer Advertising, Crowl Montgomery & Clark and Sherman & Associates. Malvern resident Schandel graduated from Youngstown State University with a bachelor’s degree in business administration.

Cyphert will oversee all PR efforts for the agency and its clients, including content development, media relations, and crisis and internal communications. He joined the agency in 2001 as a senior PR account executive, most recently serving as digital marketing specialist. Cyphert previously worked at Sherman & Associates and Western Reserve Care System, and he facilitated courses in Kent State University’s online public relations master’s degree program. Accredited through the Public Relations Society of America, Cyphert of Austintown graduated from Youngstown State University with a bachelor’s degree in business administration.

Prince’s new responsibilities include reviewing code from junior developers and approving changes, planning website deployments and estimating. He joined the agency as a web developer in 2015. He spent 12 years at NCS Services in Pittsburgh as lead developer on e-giving.org. He also worked as an independent consultant on many applications and websites using numerous client- and server-side technologies. From Leetonia, Prince earned a bachelor’s degree in general technology from Kent State University.

Todd will serve as lead on several accounts. She joined the agency in 2017 as a project manager. Todd previously served as director of marketing at HRM Enterprises where she developed and implemented events for Hartville Kitchen, Collectibles, Hardware and MarketPlace, and was responsible for all tourism-related marketing and advertising. Prior to that, she worked at GBS Corp. as a marketing and sales support specialist, developing cross-media marketing campaigns and internal marketing. Todd of Louisville earned a bachelor’s degree in business administration from Malone University.

“Casey, Jim, Richard and Trista have demonstrated track records of success in terms of driving meaningful, relevant results for our clients in their respective areas of expertise,” said Dick Maggiore, president and CEO. “As we continue to grow and expand our capabilities, each will serve pivotal roles in assuring that positioning strategy remains at the forefront of everything we do.”

Innis Maggiore Group is the nation’s leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2017 capitalized billings of $27 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, DRB Systems, Dr. Lite Medical Technologies, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kobre & Kim, MCTV, Marathon Petroleum Corporation, Mid’s Sicilian Pasta Sauce, Nickles Bakery, Nilodor, Republic Steel, Senseonics, SmithFoods and Stark Community Foundation.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

We've crossed the 'creepy' line February 20, 2019

Have Google and Facebook crossed the creepy line?Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the cr...

Seasoned Super Bowl advertisers win on defense February 05, 2019

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes ...

Effective email marketing requires planning January 24, 2019

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more.It’s no wonder. At ...

Old theory still explains a lot about business today January 09, 2019

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.You might remember ...

AGENCY NEWS View All RSS

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More