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By Dick Maggiore and Mark Vandegrift

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Tagged with: Positioning

Brand Repositioning Misses Toys R Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

Differentiated Content in Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.

Listening to Customers Builds Success

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.

Competitive Business Strategy Area Innis Maggiore

Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.

Branding is the Marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.

Canton Ohio Place Branding Marketing

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.

Seven Areas for Durable Competitive Advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines.

Diebold Brand Reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to…

Approach and Target for Stark County Economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration…

Marketing Pendulum of Brand Change

Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute.

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