OUR WEBSITES

The Pro Football Hall of Fame Village is a huge undertaking and investment, the creation of a travel destination next to Canton’s Pro Football Hall of Fame. This dynamic showcase for excellence and performance deserves a dynamic way to present its progress and vision for the future.

Having succeeded so dramatically with the initial year of its digital annual report, the Hall of Fame Village came back to Innis Maggiore to create an online report again — with the challenge of topping it (and both have won awards signifying web excellence)!

• the theme, “Playing with Purpose” embodies the Hall of Fame Village ethos to continuously make significant enhancements
• the publication is dynamic, interactive, and packed with images and data
• unlike ordinary annual reports, ours brings movement to the information, including a fun football cursor that guides the reader through the piece
• as the venue continues its growth, the annual report helps convey progress to current and future investors 

Babcock & Wilcox is the leader in advanced decarbonization technologies for cleaner energy production in electric power generation, emissions, waste treatment, and environmental engineering. They CO₂llaborate 2 Decarbonize, for a net-zero future that stands as bold ambition — because that’s the only kind worth having.

Innis Maggiore created its award-winning corporate website, as well as a microsite devoted to decarbonization, focusing on the beauty of the planet we seek to preserve, while explaining technical advancements in a clear, straightforward manner. As a bonus, users may not see the same hero video on the home page each visit since the page loads different videos randomly.

• more than 155 years
• renewable, environmental, and thermal clean power production divisions 
• dedicated to transforming our world

Akron-Canton Airport is a better way to go® made even better with extensive redesigned and updated facilities for the best travel experience possible. CAK takes pride in offering a relaxing customer experience and affordable fares to popular vacation destinations, both in the US and abroad.

Innis Maggiore created a sleek, elegant, and functional web experience that uses a combination of native content with third-party widgets to help the traveler find everything they need to in order to plan, buy, and track with ease. Users save time instead of wasting it getting to arrivals, departures, and booking flights since these CTAs are conveniently and prominently available in the hero panel.

• features 4 airlines, 18 nonstop flights, over 150 one-stop flights, and nearly 100 international destinations
• a regional airport with amenities and convenience greater than the competing larger market airports
• named Northeast Ohio’s preferred airport

Fred Olivieri Construction Company is a family business … and that's a big part of the story. Family businesses aren't unusual, but the manner in which the Olivieri family conducts itself and their business is refreshingly unusual. 

For Fred and Virginia Olivieri, and everyone with Fred Olivieri Construction Company since they founded the company in 1959, it’s about building people and building lives. Olivieri builds people by sharing goals and values, and letting them make their mark to let the company shine.

Innis Maggiore’s arresting design showcases the unequaled quality the company brings to every project they do. The work is the star. We designed the site to accommodate many projects, view them by categories, and appreciate seeing them in large formats.

• the second of two new websites we've created for the company (this for commercial projects and the other for residential)
• a style that signifies elegance and timeless beauty 
• pays tribute to the connection between the family and the results

For more than 100 years, individuals and businesses across Ohio have trusted Hilscher-Clarke’s electrical engineering contractors to deliver electrical construction, engineering, and testing of the highest workmanship. This regional leader in electrical engineering and contracting services does the right thing in the right way the first time, based on their core values of Faith, Integrity, Respect, Selfless, and Team.

Innis Maggiore enabled a powerful first impression through an assured visual and messaging style that makes the client’s significant projects the star of the website. It’s bright and bold, provocative and strong. Dare we say it? It’s electric!

• serves commercial, industrial, specialty, and residential customers across Ohio, Pennsylvania, Indiana, and West Virginia
• expertise and experience bring their customers value, guided by their core belief that Hilscher-Clarke lives to do “FIRST THINGS FIRST”
• for more than a century has provided electrical engineering, automation, testing, data, voice, and video services

Gerber Poultry had its origin in 1952 when Dwight and Melva Gerber began processing chickens that were grown on their family farm. They delivered these fresh chickens to customers’ homes in their local community. This humble beginning has evolved into a growing family business that now has modern processes. The Gerber family is very proud of the quality reputation their chicken has earned over the years, which today is sold using the rebranding created by Innis Maggiore — Gerber’s Amish Farm Chicken®.

America’s #1 Positioning Ad Agency repositioned the company by concentrating on their Amish heritage, then brought to life with this engaging, exciting presentation that features parallax scrolling and the tongue-in-beak claim as “The first chicken that tastes like chicken.” The mouthwatering imagery throughout the website tempts you to take their product home.

• family owned and operated in the heart of Amish country
• better feed means better taste, the natural way
• farm-to-table, both in retail grocers and the area’s finest restaurants

In only a few months, Innis Maggiore created two new hero brands for the Harris Battery Company, EnerGenie™ and Harris Solaris™. We recommended separate, dedicated brands for the company's higher-margin lithium products, treated as if CPG brands. This would give the new products the attention appropriate for their importance and allow us to market separate industries to discrete targets.

Innis Maggiore created memorable “personalities” that stand out from the typical B2B and industrial marketing. The vehicle brand is EnerGenie and the residential brand is Harris Solaris. The websites are bold and hard hitting, with tone and content using a populist appeal that shows that users can take control of their energy needs with these new technologies. The hero panel on this home page utilizes a variety of CSS tactics to create a custom experience for our client. 

• two lithium-based applications are current targets for significant growth 
• the EnerGenie brand represents mobile solar power for vehicles such as RVs, food trucks, mobile pet groomers/veterinarians, healthcare, and commercial trucks
• initial results include 15 leads per month delivered to local Texas installers plus 13 conversions (with one killer lead, from the FAA, that could potentially change the company forever)

Midwest uses chemistry to make our planet better. They solve complex problems to control dust and erosion, stabilize soil, or overcome icy conditions with their own Earth-conscious solutions for out of the way runways, roads for indigenous people, and industries like mining, construction, iron, and steel.

Innis Maggiore collaborated with Midwest to create a huge website that’s actually a collection of market-specific sites, along with ongoing content marketing, CRM, email and social marketing, and marketing automation to engineer the path from ad campaigns to lead management. The hero panel on Midwest’s home page communicates to the user the vast number of industries Midwest services and does so with a complex combination of video with overlayed animation. 

• renowned for their disciplined devotion to doing one thing and doing it better than anyone else 
• pioneered the dust control/soil stabilization category nearly 50 years ago 
• invented formulations and applications to protect health and safety, stabilize driving and landing surfaces, and make it easier to reach remote locations

For nearly 35 years, AultCare has been an industry leader in a competitive healthcare market. Through innovative plan designs, superior customer service, and a cost-effective, high-quality network, AultCare has continued to keep enrollees and clients satisfied with affordable healthcare options. Their award-winning website is a resource for employers, brokers, and members that connects personally with the site visitor.

As an agency focused on positioning, we translated AultCare’s brand position — the local health insurance alternative known for customer-intimacy — into a web home where their members feel welcome. The storytelling and images communicate a level of sensitivity and care that can’t often be found in the insurance industry. 

• 35 years ago, AultCare changed health insurance in its market forever through vertical integration coupled with a customer-intimate brand position 
• a local call for local care means you talk with a real person who’s your neighbor 
• when AultCare says, “We believe in you,” this health insurance company is showing how different they are from everybody else in their stodgy industry

Tradition can't answer to trends, because doing what's right the right way never goes out of style. SmithFoods has been partnering with local farmers for over 100 years to bring the freshest, most wholesome, highest quality dairy products to families who have long trusted Smith's, because this leading consumer brand has stayed true to this tradition.

The agency’s branding — themed “Tradition you can taste” — was introduced on an award-winning website that looks as good as Smith’s products taste. One notable feature is how the hero panel image is time-triggered to change and reflect the appropriate meal items for that daypart. 

• a family company that still works only with family farms within 60 miles 
• live by time-honored traditions for quality started by two brothers over a century ago 
• re-invigorated the brand with a total packaging line makeover of every product in the 125+ SKU lineup

Innis Maggiore has been the agency of record for MassMu (a nickname we coined for Massillon Museum) since 2007, collaborating on a rebranding effort, marketing exhibits, and even designing two permanent museums-within-the-museum. One is this tribute to Ohio football icon, Paul Brown, created to make the historical fresh and inviting.

The agency-designed museum-within-a-museum and dedicated Paul Brown Museum website both won awards. Its gritty, striking visual style has an immediacy that gives the visitor just enough of a taste of what they’ll experience in person, featuring vintage video to captivate the user upon visiting the website

• Massillon Museum combines art with Massillon-area history 
• has hosted exhibits featuring Andy Warhol and Ansel Adams 
• an active center of the community and resource for your own events

Leaders in protecting essential power and critical communications, Lewis provides reliable, cost-effective vegetation management services without compromising safety and quality — to get the Job Done Right®. They combine the scale you need with the deftness you want (which we dubbed “AGILITY + ABILITY”).

Innis Maggiore’s new website design combines dramatic imagery with a clear competitive stance. We implore prospects, “Don't settle for less than LEWIS,” which automatically creates doubt about considering any other alternative. The use of video in the hero panel helps express the scope and scale of what Lewis provides as services to its customers. 

• founded in 1938 and now one of North America’s largest vegetation management companies 
• more than 4,000 team members span a customer base that serves over half the U.S. population from Maine to Florida and Texas to Illinois 
• serve investor-owned utilities, electric cooperatives, and municipal electric utilities