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Let’s start … where it all started! One person helped set the course of the agency in the 1980s when Dick Maggiore discovered this man's revolutionary ideas on differentiation. Who is considered the father of positioning?
Who is considered the father of positioning?
Select one
Steve Jobs
Albert Einstein
Michael Jackson
Jack Trout
Our positioning pioneer co-authored what’s considered the #1 marketing book of all time. What is it called?
Which book introduced the concept of positioning?
Select one
Positioning: the War for Your Soul
Positioning Upside-Down and Rightside-Up
Positioning: the Battle for Your Mind
Positioning The Purple Cow
We’ve all experienced positioning in action, but you may not have even realized it. Let’s take pizza as an example. Think about the ads you’ve seen for pizza places. See if you can match the position to the company.
Which brand holds the position of pizza delivery?
Which brand holds the position of pizza delivery?
Pizza Hut
Dominos
Papa Johns
Little Caesars
Which brand holds the position of low-price pizza?
Which brand holds the position of low-price pizza?
Pizza Hut
Dominos
Papa Johns
Little Caesars
Which brand holds the position of pizza made with better ingredients?
Which brand holds the position of pizza made with better ingredients?
Pizza Hut
Dominos
Papa Johns
Little Caesars
So, do you think you’re a positioning expert? We have one more question, but we guarantee it’s easy. Which brand owns the position of America’s #1 positioning ad agency?
Which brand owns the position of America’s #1 positioning ad agency?
Select one
Innis Maggiore
You did it! Now all we need is a little information so we can contact you if you win! We’ll conduct a random drawing from everyone who scored 100% on our positioning quiz. Good luck!
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