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Culturalism Trumps Commercialism in Super Bowl LI

By Lorraine Kessler, Principal | Strategy & Client Service

The Super Bowl is over. Maybe one of the best games ever. But also, one of the most memorable in terms of politics and culturalism.

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You Have Their Attention – Now Get Their Trust

Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the prospect. This challenge isn’t an easy one.

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