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Niche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
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Bender's Tavern Brings Good Taste & Good Times to Stark County
Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern. If walls could talk, the ones inside Bender’s Tavern, 137 Court Ave. SW in Canton, would have plenty to say.
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Experience, Quality Work Keep Custom Auto Body Shining Like New
Independently owned Stark County company has put more than 75,000 Northeast Ohio cars and trucks on the road again by mastering the art of auto body repair.
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A CEO’s Guide to PR Crisis Management
Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.
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Positioning and Papa John's: Backstory of how positioning propelled pizza giant
Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back. John Schnatter, the founder and namesake of Papa John’s Pizza, started making pies in an oversized closet in his family’s tavern.
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2012 Super Bowl Ads
Winning Ads of Super Bowl XLVI
Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.
Positioning for Success: The Value of Designing a New Category
Want to dominate a business category? There’s only one sure way to do it: create a NEW category. As we learned from Jack Trout’s, Marketing Warfare, “if you’re not #1 or #2, be something new!” As positionists, we’re always encouraging our clients to stand apart.
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First-Party Data: The Most Valuable Asset in Your Business
You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.
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Rich Traditions Bring Sweet Success for Ben Heggy’s Candy
Family business approaches a century of handcrafted candy making; Focus is on keeping quality up and prices down. Residents of Stark County need not worry if they get a craving for chocolate.
Local favorite Ben Heggy’s Candy Co. , 743 Cleveland Ave. , has them “covered.
Yo Ho! Pirate Ship weighs anchor with brand distinction in a sea of sameness
Not long ago, I got an email from LinkedIn with a digest of “Top job picks for you. ” I’ve been at Innis Maggiore for over two decades and am not in the market to change that, but the first listing caught my eye.
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