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Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh.

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Starbucks: Instant Bad Karma

Starbucks Devalues Its Brand - To Go!

Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up their own competitive positions.

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An Introduction To YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google. YouTube optimization, however, is something we must not forget.

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Toyota. Big Brand. Big Trouble

We've all heard the adage, "The bigger they are, the harder they fall. "  Nowhere is this truer than in corporate business today. The first decade of the 21st century has opened like a Greek tragedy with financial empires and kingdoms tumbling.

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Positionist Picks: 2010 Super Bowl Ads

Most Super Bowl Ads Fumble Great Positioning Opportunities

Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.

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Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. On the monopoly-to-commodity continuum, the closer one is to the commodity side, the more price becomes a key factor.

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The Practice of Positioning = Substance + Sizzle

If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.

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DEVO Whips Itself Into Shape With Positioning Marketing

Can music benefit from positioning marketing? Though an art form, it is also a product, so in that context the answer is a definite yes.

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Think digital branding in today's B2B sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects. The brand’s position is the distinctive idea that separates it from its competitors.

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Using Online Video in Your Positioning Advertising Mix

The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.

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