Search Results

Your search results for "An increased amount of cerebrospinal fluid within the brain is termed:" are below. Click tabs to filter by type.

Quality Isn't Good Enough to Differentiate Your Brand

If you are tempted to say "quality" helps differentiate your brand, think again. Do you know how many times I've heard people say "quality" is one of the distinguishing features of their company's product or service? Fact is, I really can't give you a number tallying the total.

View Web Page

Does Your Marketing Message Align With Your Brand Positioning Strategy?

The best thing you can do to strengthen your brand is to develop a brand positioning strategy that differentiates it from competitors. *

And one of the worst things? Create an ad campaign or advertising message that doesn't align with that position.

View Web Page

Breaking Positioning Principles -- Marketing Google+

Raise your hand if you think Google+ is Google's first attempt at a social network. OK, put all those hands down. Ever hear of Google Wave or Google Buzz? Not many have, so don't fret if you raised your hand.

View Web Page

The Bare Essence of Brand Positioning Identity

I've noticed a trend lately toward minimalist brand communication on packaging.

View Web Page

Choosing an Effective Positioning Slogan

Wisconsin-based privately held Johnsonville Sausage is a positioning winner. What does Johnsonville stand for? Sausage. What kind of sausage? All kinds. Breakfast, turkey, chicken, pork, beef, apple, garlic, brats, Italian, cheddar, maple, smoked, snack, and everything in between.

View Web Page

Kodak -- Blindsided by the Digital Revolution

A decade ago, Interbrand ranked Kodak as the 16th most valuable brand in the world, worth $14. 8 billion. Its stock traded as high as $94 and the company employed 145,300 people worldwide.

View Web Page

Chevy's Brand Positioning Attempt

It Sure is Deep in Here: Chevy is "retooling" and "reinvigorating" so that you'll be "resonating"

Apparently, brand positioning and resulting sales no longer matter in the automotive business. It's all about resonating. Recently, GM Chief Marketing Officer Joel Ewanick told the world that the time had come.

View Web Page

2012 Super Bowl Ads

Winning Ads of Super Bowl XLVI

Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.

View Web Page

2012 Super Bowl Ad Survey Reveals Readers Liked Car, Truck and Flower Ads

Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl TV commercials, and especially to all who commented and voted in our 2012 Super Bowl ad survey.

View Web Page

Search: Still the Most Strategic Internet Marketing Tool

It's 2012 so surely we've moved past the humdrum of basic search. Search engine optimization (SEO) and pay per click (PPC) are yesterday's news when it comes to strategic Internet marketing, right?

If you judge by what everyone's discussing, then you'd be right.

View Web Page