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How are positionists leveraging AI in marketing?
AI is no longer a buzzword. It’s reality. Though the technology has existed for decades, it’s finally reached its peak momentum in terms of our awareness.
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Big Brand News! Pepsi No Longer #2; Dr. Pepper Rises
If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi. The Taste Test. New Coke. Mean Joe Greene. Michael Jackson. The Polar Bears. Tina Turner. The Super Bowl Half-Time Show.
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Right People, Partnerships Equate to Growth for M. Conley Co.
Distributor credits its people for developing the right solutions for customers, looks to add new talent to strengthen customer partnerships. Any company that’s been around a century and a quarter has calculated its equation for success.
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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love
Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.
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Rich Traditions Bring Sweet Success for Ben Heggy’s Candy
Family business approaches a century of handcrafted candy making; Focus is on keeping quality up and prices down. Residents of Stark County need not worry if they get a craving for chocolate.
Local favorite Ben Heggy’s Candy Co. , 743 Cleveland Ave. , has them “covered.
Nimbleness, Quality Fuel Growth at Premier Building Solutions
Stark County manufacturer has expanded three times since forming in 2008; Company setting itself up for continued growth in 2019 — and beyond. Some companies struggle to find buyers interested in their products and services. Massillon’s Premier Building Solutions never had that problem.
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How to Rate the Most Winning Super Bowl Ads
(Special to the Canton Repository)
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
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2020: Programmatic Advertising Comes of Age
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t. The first is your target audience. The other isn’t. The promise of programmatic advertising has finally reached marketing nirvana.
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The Death of Cookie Tracking Makes Way for Innovation
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.
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