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Canton Importing Co.'s Steady, Reliable Approach Brings Success

Specialty store's focus on people and products — not just dollars — has made it a mainstay in Stark County for nearly 60 years. When a good thing gets rolling, it's tough to stop. Since 1961, Canton Importing Co.

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More than Dentistry, 'Dr. Mike' Keeps Stark County Smiling

Stark County's "Hardest Working Man in Dentistry" goes above and beyond to treat staff right and make a real difference in the community. A quote on display inside the office of Mike Thomas, DDS says it all. "Even the smallest act of kindness can be contagious. Spread kindness today.

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'You Matter' to Leading Local Health Plan Provider AultCare

Stark County health plan provider does everything it can to keep costs low and quality high; 'You Matter' is much more than just a slogan. Since its inception in 1985, AultCare hasn't strayed one iota from its original single-minded focus.

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The Undoing of GM

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.

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2020: Programmatic Advertising Comes of Age

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t. The first is your target audience. The other isn’t. The promise of programmatic advertising has finally reached marketing nirvana.

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The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.

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Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”

“TV is dying. ”

“Twitter learns to thrive or die. ”

“The end of advertising as we know it. ”

“Branding is dead.

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Niche Up for Success

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.

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First-Party Data: The Most Valuable Asset in Your Business

You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.

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Advertise During a Recession?

Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.

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