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A Tale of Brand Meaning: LeBrand, The Champ. We, The Chumps.
It was 9:27 p. m. on July 8, 2010 that redefined Greenwich Mean Time, as that was the time LeBron James changed his brand meaning and kicked Clevelanders in their nether regions with malice on a nationally televised unspectacular spectacle from the Connecticut suburb.
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Positioning Online: Why I.T. Can't Position Your Company Online
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing. Since the web involved code and computers, it was a logical decision to put websites in the hands of the I.
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During Crises, It’s More Important Than Ever to Support Local
Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic. Much information has been shared about coronavirus disease 2019, also referred to as COVID-19. Some of that information is true, and some is speculation.
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Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea
(Editor's Note: This PositionistView is condensed from the original article that appeared in the September 2009 edition of Inside Business. PositionistView guest author Lute Harmon Sr. is chairman of Great Lakes Publishing, which publishes Inside Business, Cleveland Magazine, Ohio Magazine and other titles.
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Blogging Your Corporate Positioning Strategy
Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far from accurate. Blogs are alive and very well, especially as a means to communicate a company's corporate positioning strategy.
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Diebold thrives on nearly 160 years of brand reinvention
Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to reinvent itself. The company has thrived on nearly 160 years of brand reinvention.
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It's Time to Trust the Cloud
For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud. Those who leverage the cloud understand its power and advantages — many to the point of having a cloud marketing strategy.
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Passion & Commitment Help Julz by Alan Rodriguez Sparkle
Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.
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Nimbleness, Quality Fuel Growth at Premier Building Solutions
Stark County manufacturer has expanded three times since forming in 2008; Company setting itself up for continued growth in 2019 — and beyond. Some companies struggle to find buyers interested in their products and services. Massillon’s Premier Building Solutions never had that problem.
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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love
Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.
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