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Combat strategies win wars and help gain competitive advantage in business
Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business. The competitive nature of business is such that it’s understandable for business people to compare marketing to war.
View Web PageChange Communication: Repositioning
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"Repositioning" in a Time of Competition, Crisis, and Change Communication
On April 29, nearly five hundred business and marketing executives gathered at the John S.