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As the World Changes, Much Stays the Same at Pizza Oven

DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.

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Niche Up for Success

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.

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Core Values Still Digging Up Success for Beaver Excavating

High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.

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Visualizing Your Brand Perception with a Positioning Map: Part 1

Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products. It's interesting to note that visual thinkers, people who describe thinking in pictures, are thought to represent about 60%-65% of the general population.

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Strategic Leadership: CEOs must define, promote differentiation

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly. For so many years, CEOs have focused on doing things better. Today, however, we realize this approach no longer is enough.

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The Key To Failure: Hyper-Commoditization

Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year. What is behind this failure?
Some say the answer is obvious. It's the "economy.

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Big Data and Business: 2018 is the year of the algorithm

Making predictions is risky business, but putting our heads in the sand might be even riskier. As we begin another year, it is customary to look ahead and make decisions about where things are going. To that end, it would pay to heed the advice of J.

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Repositioned for Stardom

This year, give the gift of branding. "Look, Santa baby! You're never gonna make it without a new image," was how his weary Tinseltown agent put it. Yes, Virginia, even that jolly old elf benefited from a branding makeover based on the time-tested principles of positioning.

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Brand extension can help growth, but keep your focus

Companies must know the difference between line extension and a brand extension . . . and when to go each route. Apple CEO Tim Cook learned a gem of a lesson from the legendary Steve Jobs. “I learned that focus is key.

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Effective email marketing requires planning

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more. It’s no wonder.

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