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Website Accessibility: The Right Thing to Do
It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available. Your website offers consumers a variety of information, from the story behind your brand, to the characteristics that make your products different.
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The Undoing of GM
In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure. The company’s U. S. market share of 17.
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Niche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
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Think bothism to liberate your marketing
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”
“TV is dying. ”
“Twitter learns to thrive or die. ”
“The end of advertising as we know it. ”
“Branding is dead.
The Death of Cookie Tracking Makes Way for Innovation
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.
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The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
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BAM! Healthy Cuisine Offers Great Combination of Nutritious & Delicious
Local restaurant's two locations specialize in fresh, flavorful food; Strike amazing balance between better-for-you eating with better taste. After meeting Ashley Fockler-Roberts, it doesn't take long to sense her true passion for healthy and delicious cuisine.
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CSE Federal Credit Union Puts the "Local" in Banking
Stark County credit union employs nearly 130 people at four locations, issued $110 million in local loans in 2018 and is evolving with ever-changing member needs. Inside its branches, in promotional materials, on social media channels and throughout our community, CSE Federal Credit Union pushes the message, “Bank Local.
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Shift to Showers Helps Tower Industries Climb Into National Spotlight
Now No. 1 in solid-surface shower solutions, Stark County company hasn't forgotten countertops, where it all began. Success brings with it blood, sweat and tears, and more than a smidgeon of stress.
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Studio Arts & Glass Spreads Stark County Color Throughout the World
Stark County studio’s leaded stained glass artwork is on display in all 50 states and can be seen as far away as Asia, the Bahamas, Canada and Europe. Every single element of Studio Arts & Glass is strikingly colorful.
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