Search Results

Your search results for "does an iep report given if child does ggod on report card" are below. Click tabs to filter by type.

Brand Analytics: Measuring Via Online Positioning Analysis

Is it possible that brand analytics about how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference?

This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your…

View Web Page

"I See London, I See France ..." The Repositioning of a Word

Can words have a position? And, if so, can their positioning change over time? That is, can repositioning be achieved?

At Innis Maggiore, we know that the most powerful concept in marketing is to own a word.

View Web Page

Is Mobile the Future of Position Marketing?

The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.

View Web Page

Positioning is Only Natural

Mother Goose Knows This Stuff is No Mere Fairy Tale

Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.

View Web Page

Holding the Market Leader Position Swings on the Hinge of "IF"

Of all the ways to differentiate a brand, none is better than leadership. Leadership is its own credential. People naturally believe if you hold the market leader position, your product or service is better. The benefit of becoming a category leader goes well beyond bragging rights.

View Web Page

Social Marketing ROI: July 2011 Update

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members. According to its statistics page, the social network is now at 750 million plus members. One billion should be achieved by the end of 2011.

View Web Page

Mobile App Versus Mobile Website?

It's finally arrived! The impact of mobile -- proclaimed since Y2K -- is now actually influencing marketing decisions.

View Web Page

Breaking Positioning Principles -- Marketing Google+

Raise your hand if you think Google+ is Google's first attempt at a social network. OK, put all those hands down. Ever hear of Google Wave or Google Buzz? Not many have, so don't fret if you raised your hand.

View Web Page

2012 Super Bowl Ad Survey Reveals Readers Liked Car, Truck and Flower Ads

Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl TV commercials, and especially to all who commented and voted in our 2012 Super Bowl ad survey.

View Web Page

Show Dad a Little Dove®

This Father's Day, Dove® wants to sell more product. So, it has jumped gender and journeyed into product line extension land. Unilever, the parent company, wants to sell dad antiperspirant, deodorant and soap. Yes, Dove for dads -- brand androgyny.

View Web Page