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CSE Federal Credit Union Puts the "Local" in Banking
Stark County credit union employs nearly 130 people at four locations, issued $110 million in local loans in 2018 and is evolving with ever-changing member needs. Inside its branches, in promotional materials, on social media channels and throughout our community, CSE Federal Credit Union pushes the message, “Bank Local.
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Canton Brewing Co. Borrows from the Past, Keeps an Eye on the Future
Stark County brewery, with roots dating back to 1883, is right at the center of the ongoing revitalization of downtown Canton. Canton Brewing Co. 's success is built on living up to a rich tradition.
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'You Matter' to Leading Local Health Plan Provider AultCare
Stark County health plan provider does everything it can to keep costs low and quality high; 'You Matter' is much more than just a slogan. Since its inception in 1985, AultCare hasn't strayed one iota from its original single-minded focus.
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How to Market During a Crisis
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity. ” In other words, “never let a crisis go to waste. ” Capitalizing on our current opportunity is good marketing strategy, but it’s dangerous when you copy everyone else.
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Doing Things the Right Way Keeps Young Trucks’ Customers Rolling
Family-owned Canton company has eyes on growth as operations transition to fourth
generation. Doing the right things for the right reasons typically works out for the best. That’s precisely how things have played out for Young Trucks.
Website Accessibility: The Right Thing to Do
It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available. Your website offers consumers a variety of information, from the story behind your brand, to the characteristics that make your products different.
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The Good Bad & Ugly of Bed Bath & Beyond – Positioning in Business
The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond. Bemoaning the fact that this time it probably is the end (bankruptcy usually is), she ran to the store to get the last of a few products she typically buys there.
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Unified ID 2.0 (UID2) – The Promise of a Third-Party Cookie-less World
Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance. With the delays, we who operate in a digital world breathed a sigh of relief. Why?
Because a plausible substitute wasn’t yet available.
How are positionists leveraging AI in marketing?
AI is no longer a buzzword. It’s reality. Though the technology has existed for decades, it’s finally reached its peak momentum in terms of our awareness.
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Ford Finds Success Marketing In A Down Economy
Who said marketing in a down economy was tough?
Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.
