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5 Cheat Codes from a Google Ads Agency

If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.

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A Guide to Brand Positioning

The brand is the most important asset that a company has. Half of Coke's total value is attributable to its brand, over $70 billion. Disney's brand contributes 68 percent to its overall value.

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Barack Obama's New Media Fundraising

The story of Obama's success is very much a story about new media fundraising.

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As the World Changes, Much Stays the Same at Pizza Oven

DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.

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Every business should be building an economic moat

When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”

The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.

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Five Influencer Marketing Tips for 2023

Influencer marketing is nothing new. In fact, it dates to the 18th century. But it’s evolved greatly, and you may need an influencer marketing agency to navigate the new reality. Today, influencer marketing is the word on the street throughout the social media world.

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Palmer Vacations Listens Closely to Deliver Trips Worth Talking About

Canton’s original travel company is still making dreams come true after 114 years; exceptional staff and service keep customers coming back for more. There's much more to being a successful travel planner than simply booking a few flights, hotel rooms and tours. Travel planning is a very customer-centric business.

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Innis Maggiore's Big Three: "You-Better-Get-These-Done" Website Positioning Items in 2015

Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.

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A New Year... A New Day For The Google Page Listing

With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated. In fact, sometimes it only takes a few weeks.

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Mobile App Versus Mobile Website?

It's finally arrived! The impact of mobile -- proclaimed since Y2K -- is now actually influencing marketing decisions.

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